8 Reasons Why SEO is Important

SEO provides the user with the best information possible. The purpose of a search engine is to provide the searcher with exactly what they’re looking for, and SEO allows for more effective searches to take place.

Individuals automatically trust links that are at the top of a search engine’s list rather than at the bottom. If Banbury Cross Bakery in Utah holds the top spot on the list, people will automatically think that it has earned that spot. Therefore, it must be great.

When people are searching online, they are already looking for something specific. This means that when they type in “jewelry shop Utah” they are already looking for a business that is similar to yours. The trick is just getting your business in the top five results.

Most people will do a little research before they decide on the agency or company in Utah that they want to go with. Proper SEO will ensure that a business comes up the majority of the time they are searched for. The more exposure, the more likely the searcher will be to go with a certain brand.

Proper SEO increases the credibility and the visibility of a site. This increases traffic, which increases the likelihood a searcher will decide to go with a certain business.

SEO is an advertising gift that keeps on giving. Once a site has hit the top five on a search engine, the traffic increases automatically, at no increased cost.

SEO involves creating specific search keywords that will bring up a certain website every time. This allows for businesses to target customers who are looking for a specific thing.

Businesses can create search ads to promote a special offer that is taking place. The great thing is that the ad can be taken down and replaced with another one when as time goes on.

Kate Giolas is a writer at Fusion 360, an advertising agency in Utah. Find her on Google+.