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Updated by Fusion 360 on Oct 14, 2014
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8 Reasons Why SEO is Important

SEO or search engine optimization is important for any business to get exposure online. An advertising agency can optimize a website so that search engines pull up a business’s information at the top of the list rather than at the bottom. Here are some of the reasons why SEO is so important for any company.

More Effective Searches

SEO provides the user with the best information possible. The purpose of a search engine is to provide the searcher with exactly what they’re looking for, and SEO allows for more effective searches to take place.

Creates Trust

Individuals automatically trust links that are at the top of a search engine’s list rather than at the bottom. If Banbury Cross Bakery in Utah holds the top spot on the list, people will automatically think that it has earned that spot. Therefore, it must be great.

Guaranteed Results

When people are searching online, they are already looking for something specific. This means that when they type in “jewelry shop Utah” they are already looking for a business that is similar to yours. The trick is just getting your business in the top five results.

Brand Awareness

Most people will do a little research before they decide on the agency or company in Utah that they want to go with. Proper SEO will ensure that a business comes up the majority of the time they are searched for. The more exposure, the more likely the searcher will be to go with a certain brand.

Increases Traffic

Proper SEO increases the credibility and the visibility of a site. This increases traffic, which increases the likelihood a searcher will decide to go with a certain business.

Bang For Your Buck

SEO is an advertising gift that keeps on giving. Once a site has hit the top five on a search engine, the traffic increases automatically, at no increased cost.

Target Specific Consumers

SEO involves creating specific search keywords that will bring up a certain website every time. This allows for businesses to target customers who are looking for a specific thing.

Promote Special Offers

Businesses can create search ads to promote a special offer that is taking place. The great thing is that the ad can be taken down and replaced with another one when as time goes on.




Kate Giolas is a writer at Fusion 360, an advertising agency in Utah. Find her on Google+.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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