Fusion 360
Advertising has come a long way since the days of five-cent newspaper ads.
From mothers with three kids in Utah buying cleaning products off of infomercials to the social media guru sharing an ad in Los Angeles, we’ve all played a part in advertising. Here’s what the experts have to say about advertising.
“Many a small thing has been made large by the right kind of advertising.”
“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.”
“The secret of all originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.”
“Advertising is the greatest art form of the 20th century.”
“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can live happily with your perspective client before you accept his account.”
“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.”
“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.”
Annalee Sine is a writer for Fusion 360, an advertising agency in Utah. Find her on Google+.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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