Easy Social Media Measurement & Analytics
According to the annual Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content. Many of these updates play right into the hands of PR pros, content marketers, and anyone else responsible for creating and publishing digital content.
The four Fs of effective brainstorming. Have you ever tried to get your team to brainstorm a breakthrough idea for a product or service only to find the process mostly yields extensions of existing ideas.
PR is an important channel to get the word out about your startup. It not only is a way to get more customers, but it is also important for recruiting, business development, fundraising and your overall company morale.
Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don't have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media.
Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We've compiled a list of our top ten articles from the recent past, each focused on a different social network. You'll discover proven techniques to get your marketing on the fast-track to success.
Bob Cargill | October 7, 2014 | Comments It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.
Quite often when I'm on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes. What I'm trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker.
Your Weekly Dose of Social Inspiration: @Truvia, @Starbucks, @belVita October 6th, 2014 by Shawn Szurley Happy Monday! Take a look at this week's innovative social marketing campaigns from brands we love. May this spark your creativity for the rest of the week. Influencers marketing is a concept that comes up frequently when talking about social media campaigns.
Instagram has more than 150 million users. While pictures are king (and videos are queen), a successful Instagram strategy is more complex than pointing and clicking your smartphone's camera. These apps will enhance your photos and Instagram strategy: What's annoying about Instagram is you have to crop photos so they're square.
Yesterday, Green Day trended on Facebook as the members of the network attempted to rouse the band in honor of their hit song, " Wake Me Up When September Ends." It was one of those quirky, weird social media moments, and it made me think: If the marketing world had an anthem, it would probably be "Wake Me Up When August Ends."
We've all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That's a professional crush. That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can't get enough of?
Tags admin on October 3, 2014 10:05 AM Brad Shorr is the B2B Internet marketing director of Straight North, an Internet marketing firm headquartered in Chicago with services including SEO, PPC and responsive web design. If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates.
This is probably an understatement, but entrepreneurs are some of the busiest people around. A day in the life of an entrepreneur is chock-full of business decisions, research and networking. Because there's so much to do and so little time to do so, entrepreneurs can easily get off track and become distracted with nonessentials.
In today's 24/7 world, is the 40-hour workweek still possible or is it a pipe dream? It is absolutely possible; you just need to work smarter, not harder. In my role as VP of Communications at Porch.com, a home-improvement network, I communicate this philosophy to my team along with the importance of adopting work-life balance principles.
We've posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next-though the list won't be quite as huge. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed.
14 sposobów na wyróżnienie się na Instagramie 20% - tylu internautów w wieku 16-64 lat na świecie (wedle ostatnich danych GlobalWebIndex) korzysta z Instagrama. W Polsce mówi się o liczbie 2-2,5 mln użytkowników. I pomimo, że wiele mu brakuje do popularności swojego starszego brata - Facebooka, to jego powstanie i rozwój wpisuje się w kolejną fazę ewolucji mediów społecznościowych - bazujących na treściach wizualnych (zdjęcia, wideo).
Mathew Sweezey | October 2, 2014 | Comments Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content marketing in 13 steps.
Problem „znasz jakichś wpływowych blogerów" pojawia się najczęściej w przypadku agencji lub klientów, którzy postanowili zrealizować kampanię z udziałem blogerów, youtuberów czy też internetowych influencerów. Ci rozsiani są praktycznie po całym internecie, nie ma jednego skutecznego sposobu na ich odnalezienie i przeanalizowanie.
Not long ago Sir Martin Sorrell, CEO of ad agency holding company WPP, proclaimed creativity was slowly fizzling out in Western nations. Others, such as BBH's Sir John Hegarty, have said the industry has become too obsessed with technology and it has forgotten that creativity is often the driving force of the industry.
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization's success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.
Everyone is selfish, whether they like to believe it or not, write Kieran Flanagan and Dan Gregory. The trick for brands is to start embracing this trait and learning to 'think selfish'. In a two race horse always back the one called self interest - Paul Keating We all want more influence in our lives - with our staff, our customers and even over ourselves.
We've put together the definitive list of the best mobile apps out right now. There are over 1.3 million apps in Apple's App Store, and another 1.3 million in Google's Play store, so finding your next app can be overwhelming. We live and breathe apps for a living, so we've sifted through them to tell you which are the best.
