Advanced Content Promotion Techniques

One of the biggest challenges that content marketers and blog owners face is trying to get readers to their content. We asked top bloggers and content marketers the following question: Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content.

If there is one thing you shouldn't forget about content marketing, it is implementing a solid and creative strategy to promote your content assets to your target audience. A strategic content promotion plan would help you in so many branding activities, such as: Building communities (sub-groups of your target audience) that are exposed to your [...]

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. This post will cover some of the more advanced techniques for promoting your content.

Have you ever spent hours writing a quality piece of content only to see it scrape in a few social signals and deliver a handful of new visitors to your site? We've all been there.

Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it.

Some may say content marketing is the new SEO, but it still isn't an effective SEO strategy unless it yields backlinks, and that too, from high-quality sites. If your site is not already a very popular face in its own field, it's not easy at all to get a good deal of exposure, let alone links, for your awesome content piece.

Note from Jon: Let me introduce this post by saying something shocking: if you want a chance in hell of being noticed online, you need to spend as much time promoting your post as you do writing it. Maybe more. The question is... how?

Most online marketers or entrepreneurs prefer blogging as a probable part of their marketing strategy. Many of them think that if they want more traffic, they will have to engage in blogging most of the time, write longer blog posts, and also write guest posts. But in all these there is a common link.