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Updated by Jakub Prószyński on May 26, 2017
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Lektury #9

Why All Your Employees Are the Social Marketers of the Future

Dear social media pioneers: You have set a high bar for social media marketing, but now brands are catching up. Huge companies like Dell, IBM and PepsiCo have started to discover your once seemingly mysterious strategies and insights, and they are teaching them to thousands of their employees.

11 Facebook Marketing Tools to Help You Optimize Your Page

We've posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next-though the list won't be quite as huge. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed.

A Masterclass In Social Marketing: 7 Tips From The Experts

by Jason Keath on Sep 26, 2014 Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips these social media leaders brought to the stage at Social Fresh.

What We Learned From Our Most Popular Tweets

Tips for writing popular Tweets are as old as the micro-blogging network itself; the only difference is the addition of all the different forms of media that become available as Twitter grows. You have done your research for target audience and decided what topics your Tweets will focus on.

Develop Your LinkedIn Base with These Daily, Weekly and Monthly Posts

LinkedIn can help you land a job, but you may not have the time for regular updates. Career development specialist Lily Zhang's three-pronged interaction strategy makes sure you are seen as active on the professional network without too much effort. Dear Lifehacker, On every job application, companies ask me for my LinkedIn profile.

Lookalike audiences: the next big thing in marketing?

Now that Twitter has rolled out functionality which is a lot like Facebook's Lookalike Audiences, it's time to take a closer look at what lookalike audiences are, how to use them and why you would. Previously I've written about Facebook Custom Audiences, which create an advertising audience out of an email list.

How Marketing and PR Should Work Together to Reach Customers

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. In today's frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.

LEGO: putting community first with five inspiring social campaigns

It helps that it's one of the most beloved brands on the planet, appealing across generations and ages. It constantly remains relevant by aligning itself with quality licenses and innovations, whilst staying true to its own brand identity.

5 Tools to Help Community Managers Keep Work-Life Sanity | Sprout Social

Despite the recent growth of careers focused on social media, the field has already developed a reputation for causing burnout. And it makes sense. Social media is a real-time, round-the-clock resource.

What is storytelling for brands and why do you need it?

'Storytelling!' It's up there with 'big data' as a phrase that's kind of annoying but has yet to be improved upon by a better alternative. Ultimately shorthand phrases are necessary because they save time. I've been guilty in the past of going ludicrously around the block to avoid the phrase 'big data'.

7 Ways to Stand Out on Facebook

Are you looking to stand out on Facebook? Or perhaps you're frustrated by the lack of engagement with your Facebook posts. You don't have to be frustrated any longer. The ability to stand out in a noisy world like Facebook is something everyone can easily learn to do.

In PR, relationships are still paramount

The practice of public relations is undergoing a monumental shift. The ever-evolving digital world is changing how we communicate. For many PR firms, keeping up with these changes can be a daunting task. However, one thing in the PR industry remains the same. Simply put, it is about relationships.

Content Planning Checklist: How to Develop a Strategic Content Plan

You've mapped your personas; carried out keyword research; engaged in social listening, and carried out competitor analysis. But now it's time to put the kingpin of your inbound marketing operations into place - your content marketing plan. But where to start?

The Six Be-attitudes of Social Marketing

I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today...well, I'm taking a step back and finding a zen calm in remembering the spirit of social marketing.

7 Tools to Discover New Sharable Content

One of the best ways to grow your social accounts is to provide valuable content to your readers. Thankfully there are plenty of free resources on the web that can help you discover new content that you can use as a source for your original content, or share and provide value to your audience.

Bookmarks Bar for Marketers

151 Browser Bookmarks to Install - marketing tools, articles, blogs, and other resources in a simple file you can easily add and use online.

25+ apps to make your everyday life easier

At our small, fast-moving nonprofit company, everyone does a couple of jobs - and productivity apps help us manage roles that shift between coding, writing/designing and running a full-scale conference twice a year. We asked the TED staff what apps they can't live without.

6 reasons why you still need to acquire new Facebook fans - Inside Facebook

Facebook has recently prohibited "like-gating." Like-gating was the practice of forcing users to become Facebook fans of a brand before they could access its content or participate in a contest. A lot of marketing blogs have commented on this, talking about the demise of Facebook marketing or alternatively the sudden pointlessness of having/getting fans.

Productivity Hack Of The Week: Keep A More Organized Notebook

Taking notes during meetings and throughout the day is a great way to stay organized and focused. Some of the most powerful people even do it to stay ahead of the competition, and it's been said that note-taking separates the experts from the novices.