Search Marketing

Part 1 You might think that the above title is a bit odd considering that I am a director of a Digital Media company that offers search engine optimisation as one of its services. The aim of this blog is to share with you some of the experiences that I have had during my directorship of not just...

A while ago we were approached by a marketing company who had come across one of our websites in Google, now at this point you need to bear in mind that this particular site was a type of test bed, we had not done much to promote or market it apart from standard stuff, to be totally honest it was...

Many people are aware of what Google AdWords is, it’s the very first ad or listing you will see on top of the page when you make a search through Google, they are also usually down the right hand side of the page and you can generally identify them from a non-paid listing by the little ad logo...

A story that is trending right now looks at the re-launch or update of Facebook places app. If you haven’t seen it yet you might want to check it out as it’s a great smooth looking portal. Many people feel that this is a great social search portal for local areas that is going to change the...

I have read quite a few stories recently about the different corporations that seem to have a grumble with search giant Google and it seems that companies are turning their back on the big G for a variety of reasons.

SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites.

Paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel, delivering the right content, at the right time, to the right person.

So it seems that Google is in the firing line again this week although they are joined by the likes of Amazon and Facebook this time. Today Chancellor George Osborne spells out his concerns about the tech giant’s tax regimes or more to the point how they avoid paying very much UK tax at all, in...

Most people just see the internet as a free service, you just switch on your computer or device hit the browser button and your off, the whole world is virtually at your fingertips. But this is not exactly true, the fact is that browsing the internet is not entirely free, at least for the...

Yahoo, the tech giant, will soon replace Google on Mozilla Firefox’s web browser as the default search engine initially just in the US. At the moment anyone using the Firefox browser will by default be using Googles listings to find what they are searching for but all this will change when...

Having a website is usually a great asset to any business. There are two main reasons to have a website designed, first is e commerce which is simply an online shop where you can showcase and sell products over the internet. An ecommerce site will generally have a shopping cart and payment system...