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Updated by Fusion 360 on Oct 08, 2014
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Dos, Don’ts and Absolutely Nots of Instagram

Instagram is increasing in popularity. There are more and more users added every day. The convenient, and flattering, photo filters, quirky hashtag trends and ease of use draw people in. But it’s not just teenage girls and celebrities using Instagram. Many companies from Utah and across the country are using Instagram as part of their Internet marketing strategies.

Not sure what is acceptable in the world of Instagram? Read on.

1

Do: Be Social

Do: Be Social

It is a social network after all. If you aren’t social on the Internet, your marketing strategy is worthless. Connect with consumers to build brand awareness.

2

Don’t: Ask people to follow you

Don’t: Ask people to follow you

It’s not only tacky, it’s annoying as well. This includes using the hashtag #followme. People gravitate away from companies that do this. Even the smaller companies in Utah that are in desperate need of follower should avoid this.

3

Do: Match your social network names

Do: Match your social network names

It’s not a marketing tactic to deviate from the name of your other social networks. This can confuse your target audience.

4

Don’t: “Like” every picture

Don’t: “Like” every picture

It may seem like a good Internet marketing strategy to like every photo a customer posted of their Utah vacation, but it will actually devalue any other likes you make. Be genuine and only “like” the photos you truly appreciate.

5

Do: Post interesting photos

Do: Post interesting photos

Yes, your cat is cute and someone might be interested in it, but try and post images that your followers will get something out of. Social networking is more about what people feel than sharing a local sale at their favorite store at the nearest mall in Utah.

6

Don’t: Post too frequently

Don’t: Post too frequently

People don’t want your photos to take-up their entire Instagram feed. People want to see what you’re doing, but getting an unfollow because you post too often should not be a part of your marketing plan. Once per day is enough for businesses, but more than that could make for a smaller follower list.

7

Do: Be engaging

Do: Be engaging

Ask questions and get people involved in your posts. Contests are a great way to increase your company’s reach on the Internet. Have people share a photo and tag three friends in order to be entered into a drawing or have them post a photo of their own and create a hashtag relevant to your business.

8

Don’t: Steal images

Don’t: Steal images

Not only is this illegal, but people see it as shady business. Only post what is yours to post. Have a great photo of the shoes from your shop that you wore on a hike through Utah? Great. Don’t grab a screenshot from someone else and post it without first getting permission to do so.

9

Writer

Writer

Katie Alvarez is a writer for Fusion 360, an advertising agency in Utah. Find her on Google +

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    Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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