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Updated by Fusion 360 on Sep 22, 2014
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Faux Pas For SEO

One dictionary states that the term faux pas means “an embarrassing or tactless act or remark in a social situation.” Coming from the French word literally translating to ‘false step,’ the expression has been used in English conversations for over three centuries — in speeches as well as on the Internet. And in the world of SEO, or search engine optimization, faux pas are alive and well. From Utah to the East Coast, here are some practices in the SEO industry that are considered very serious faux pas.

Duplicating Content

Copying and pasting is rarely a good idea — whether it’s for a school paper or a blog post. Even from your own pages, it’s not a good way to improve search engine rankings.

Using Hidden Links or Text

First of all, this type of online marketing strategy is unfair and it is tacky. This is when content producers cheat by hiding links or text on their pages. They do this by using the same text color as the background. Search engines penalize hard for this and it’s not good SEO. Period.

Robot Writers

If you think it’s not detectable, you’re wrong. Plus, if Google catches you, you can forget about any page views in the future.

Keyword Stuffing

In the SEO world, about the only thing more obnoxious than an indestructible woodpecker on your headboard at four in the morning is keyword stuffing. Readers don’t like reading paragraphs where keywords are blatantly repeated three or four times to meet Google’s keyword requirements.

Bad Links

Linking to spamming sites is never on anyone’s list of polite attributes of good websites. Now, whether you’re in Utah or South Africa, this is just not cool.

Common Misspellings

Sometimes writers will use common misspellings of words because that’s what users type into the search bar. However, this is pretty unprofessional and there are better ways to reach those users (however spelling bee challenged they might be).

Doorway Pages

Doorway pages are external pages which only exist to link back to your website. They direct traffic to your site but like a trashy, gossip girl in high school and it won’t get you far in the long run.

Forgetting About the User

Yes, it’s very important to cater to the search engine’s requirements and needs. However, if your website neglects the reader, it’s not doing its job.




Sara Bezdjian is a writer at Fusion 360, an advertising agency in Utah. You can find her on Google+.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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