awen thomas
Four Quadrant is a boutique marketing consultancy focused on go-to-market strategy and execution with a primary emphasis on delivering quantitative value.
Product Marketing is a unique function that, if properly executed, links all functions within an organization around the single goal of delivering a compelling product or solution to market in a consistent manner.
Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving an opportunity forward.
Demand Creation and Demand Management must not be separated or an inordinate amount of time will be spent trying to balance a see-saw. Creating a “qualified lead” is step one and is typically the responsibility of Demand Creation. The next step is to convert a qualified lead to a “qualified opportunity” and this is the sole focus for the Demand Management function.
The convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization.
A digital content strategy framework cascades down from the organization’s unique selling proposition (the promise to the market that is perceived to be of value by the target audience).
Outcome-Based Marketing is all about targeting customers with a high probability to realize the value proposition that an organization offers.
Content Types are a key aspect to consider, when creating a content marketing plan to support your go-to-market efforts.
A social media strategist creates a social media strategy to build a brand, develop products, provide support, recruit employees, communicate with existing employees and sell.
