Top 10 Take-aways CMWorld14

All external content should have SEO best practices in place. This is why we are creating a brand guide, and a guidelines section in our content strategy plan.

1. Don't try to gloss over negative, people can sniff that out
2. If you're going to tell the truth, try to be funny
3. No matter how small we think it is, the truth is always the best policy

1. What are our 3 "Base Notes"? ex: simple, friendly, elitist, helpful, positive, silly, etc.
2. Create a ToV guide

How do we make our customer the hero of his company/world? We should strive to be like Yoda and guide the customer, not to be the Luke Skywalker of the journey.

Definitely what we are working on. Need to make sure we approach this in a balanced manner so one leg is not shorter than the others.

1. How can the content be used by our sales force and leveraged for more successful sales numbers?
2. How long should the content be used? Have a "use by" date.
3. Only 50% of content should be on our own web page...location, location, location.
4. It's always time for a content audit - stay up to date.

1. Tag each asset (audience, stage, next step, etc.)
2. Provide Sales with guides or battlecards around our content programs...something that tells them exactly how they can use the content we create.

1. Establish "guardrails" for all content created for sales enablement
2. Define the conversations they want to have

SEO is not just about likes or retweets in our line of business. We need to get reputable sites linking back to our site.