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Updated by MarcomMetric on Sep 13, 2014
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Books on Consumer Behavior

Listly by MarcomMetric

My favorite books on consumer behavior

1

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

by Robert B. Cialdini

2

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

by Martin Lindstrom

3

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

4

Hooked: A Guide to Building Habit-Forming Products

Hooked: A Guide to Building Habit-Forming Products

by Nir Eyal

5

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel