Programmatic 101

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Programmatic: Overview Programmatic: SalesForce Models Programmatic: Need for Transparency Learn about current IAB initiatives in the Programmatic space and the opportunities for members to get involved. Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media is changing rapidly.

IAB Programmatic 101 Webinar

In the marketing and advertising world, business jargon is all in a day's work. Just between nine and noon you might have had to "ping" your co-worker a dozen times, "push the needle forward" in a brainstorm session, or check in with colleagues on what's "coming down the pipeline" for new business.

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I am usually instantly drawn and my curiosity piqued. So when I heard about "programmatic advertising" I [...]

Increasingly, programmatic buying is top of mind for buyers and sellers. Every advertising industry conference has a session on it. There are even entire conferences dedicated to the topic. It has had a major impact on how publishers and buyers interact. Yet, the surprising truth is that most buyers aren't actually sure what it is.

This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital media. To suggest new entries, please email me. Programmatic ad buying has changed the face of online advertising, but there's still confusion around what it actually is.

We're busy planning our 7th Annual Media Technology Summit and we're going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be overstated.

Recently I had the pleasure of meeting with with Brian Stone, VP of West Coast Sales at Adroit Digital. Just two guys meeting up for coffee to discuss specific innovations and challenges that surround the world of digital marketing... no big deal. I take that back, it is a big deal.

There is a growing practice in the digital space called "programmatic advertising." It's all the rage and more companies are doing it everyday. But few people know exactly what it is. Much like the latest celebrity diets, people are subscribing to the practice of programmatic advertising but don't entirely understand what it is or how ...

Omnicom CEO Discusses 'Programmatic Strategy' With Wall Street John Ebbert On agency holding company Omnicom's Q2 2013 earnings call today with Wall Street analysts, CEO John Wren and CFO Randall Weisenburger talked "programmatic strategy" as Omnicom's net income for the most recent quarter increased 2.4% to $289.5 million from $282.7 million in Q2 of 2012.

Programmatic media buying is a digital marketing strategy that I hold dear. Although much of my near-decade online advertising experience has been focused on paid search, I did take a hiatus from SEM in 2010 to be one of the first two-dozen employees at Omnicom Media Group's trading desk, now known as Accuen.

Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate stand-alone businesses designed to deliver audience-based buying. Following a recent leadership shake-up within its Mediabrands unit, Interpublic executives were said to be mulling over the future of Cadreon, the company's trading desk business.

Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan's largest advertising company, Dentsu, finally launched on Dec. 19 its own real-time bidding (RTB) platform, called Dentsu Audience Network. Read the release.

CANNES, France - While there has been considerable conversation in programmatic media circles about a movement away from open exchanges to private exchanges, it's not a matter of choosing one solution, but of both, says Stephan Beringer, President of Audience on Demand at VivaKi, the digital unit of the Publicis Groupe.

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Posts about SSP written by JSilva