The largest Content Marketing conference in the world was held last week. Here follows our Top 10 Things at this event from the Content Marketing Institute.
My thoughts on the closing keynote of Mr. Kevin Spacey
Download a free eBook with sixty-nine tweet-ready quotes from some of the best speakers at Content Marketing World 2014.
At Content Marketing World last week, Scott Stratten, author of QR Codes Kill Kittens, stood in front of a packed house of content marketers and delivered a very polished presentation about why we need to stop marketing and start engaging.
At Content Marketing World in Cleveland last week, Progressive CMO Jeff Charney asked an enraptured audience if the idea of Mad Men’s Don Draper is dead. Is the typical ad guy dead? The answer was a resounding yes.
More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. A few dozen attendees had an opportunity to learn a lot from the very first in content marketing. So, what’s the secret behind the long-running magazine’s content marketing success?
Last year, I headed out to Content Marketing World as a self-employed content marketing consultant, eager to connect with other content marketers working with technology start-ups on creating effective content marketing organizations. This year I was back on the plane to Cleveland for the conference, but this time as a client-side marketer, building a global content marketing infrastructure for my employer, the business planning and execution platform Anaplan.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on sit...
Content Marketing World 2014: Recruiting Influencers for Your Content Marketing Program The Anatomy of Social Influence and Influential Content by Lee Odden, Live Blogged by Kim Higdon at Content Marketing World 2014 I was able to jump into Lee Odden's presentation after the break in today's workshop sessions to get his take on building and executing a social influencer program.
It's that time of year again - Content Marketing World! It's Monday evening, and Cleveland has been over taken by content marketers. EGHADS! To quote Drew Carey, "CLEVELAND ROCKS!" However, with a conference full of content marketers, how do you navigate through all the tweets and Instagrams to actually meet people...and wait for it...remember who...
Rafael Rez Oliveira CEO da Web Estratégica, é Professor do MBA de Marketing da HSM Educação, e da disciplina de Marketing de Conteúdo no MBA da ILADEC. Mantém os sites referência de marketing de conteúdo MarketingDeConteudo.com.br e MarketingPorConteudo.com.br.
Disclaimer Please note: the text contained in " Content Marketing World 2014 opens in Cleveland, Ohio" has not been corrected, edited or verified by Demotix and is the raw text submitted by the photojournalist. All views and opinions expressed are that of the independent photojournalist and do not represent the views of Demotix Ltd.
Cleveland, Ohio welcomed 2,500 attendees from 50 countries to the fourth annual Content Marketing World event. The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling. Since the original Content Marketing World in 2011, attendance has grown 416%. Attendees and speakers include 10 of the Fortune 15 companies and 36 of the Fortune 100.
Het universum van je klant Davis pleit voor een radicale aanpak waarbij hij een vergelijking maakt met het universum van Ptolemaeus en Galileo. Ptolemaeus geloofde dat de aarde het middelpunt van het universum was. Galileo bewees met de uitvinding van de telescoop dat de theorie van Copernicus, nl.
Se você fala português, acompanhe a cobertura do CMW por aqui!
Cleveland-Who says print is dead? Not John Deere, according to the company's Editor and Publications Manager David Jones. He gave CMW attendees a peek into the inner workings of The Furrow, the company's 120-year-old magazine that its dealers provide to customers. "Our readership prefers a print edition-probably not surprising when you think about who our readers are.
Cleveland-During a session at Content Marketing World 2014, Lorna Breault-Snyder, director of customer education development, encouraged attendees to prioritize agnostic content marketing for success. Providing vendor-neutral content to customers through its Energy University is what helped the global company, which provides energy efficient solutions across a wide range of industries, boost both customer satisfaction and lead generation.
Content is currency for Kraft Foods in a marketing shift that has seen an increase in consumer spend of up to 600%.. Here are 3 great Kraft content lessons
Content is the marketing fuel that powers a 'face-melting' return on investment. Try a 180,000 return for size. Read on to find out how to do it yourself.
Exclusive Insights from day one of Content Marketing World: Craig Hodges and Todd Wheatland have put together a recap of key sessions from the first day.
Here are King Content's top picks of the tweets from Day One of Content Marketing World 2014 in Cleveland.
Cleveland, Ohio welcomed 2,500 attendees from 50 countries to Content Marketing World 2014, their fourth annual event. The Content Marketing Institute helps brands attract and retain customers through compelling, multi-channel storytelling. Since the original Content Marketing World in 2011, attendance has grown 416%.
Advertising is dead! Sorry, Don Draper. Content Marketing is king now, and any business interested in touching their target consumer better get with the program. But what is content marketing and how do you do it? For those answers, we turn to 2014 Content Marketing World going on yesterday and today at the Cleveland Convention Center.
Disclaimer Please note: the text contained in " Kevin Spacey delivers final keynote at Content Marketing World 2014" has not been corrected, edited or verified by Demotix and is the raw text submitted by the photojournalist. All views and opinions expressed are that of the independent photojournalist and do not represent the views of Demotix Ltd.
Disclaimer Please note: the text contained in " Kevin Spacey delivers final keynote at Content Marketing World 2014" has not been corrected, edited or verified by Demotix and is the raw text submitted by the photojournalist. All views and opinions expressed are that of the independent photojournalist and do not represent the views of Demotix Ltd.
