I asked a question yesterday and got asked a question in return.
I know I could answer the same question in many ways. Here's my 1st take.
Source: https://twitter.com/NickKellet/status/496878101096189953
Are lists best served by HTML & dumb text or by a platform build for social engagement?
Videos and slides are proof that a platform is more valuable that a raw file or dumb text.
Getting your audience to help means you can part-create more content that is more engaging/real to more people.
Content that evolves over time (because your audience helps) is more valuable to your next reader AND to search engines
