Clever ways to avoid big business' call to #paytoplay

Everywhere in Facebook, it's get more exposure - if you pay.
In GooglePlay, they want us to translate our Android app promo page - but instead of letting us DIY it, they demand that we pay them to get it done.
People demand consulting fees just to turn around and tell you how to optimize your Twitter, Facebook and LinkedIn ads.
Screw them ALL. Tools like the hashtag, when used well, let you get your message in front of topic-interested audiences.