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Updated by Fusion 360 on Jul 31, 2014
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Your Business Needs SEO Now More Than Ever

Many thought that by this point in 2014, SEO might not hold any relevance or importance online. This, however, is far from reality. SEO is as important and relevant to any business today as it has ever been before. Although SEO has undergone some changes over the years, it is still crucially important to any business in today’s world.

Useful Content

When people get on Google and search for something, it’s the pages with relevant content that will show up very first. Millions of people use search engines every day, making content vitally important.

No More Keyword Stuffing!

SEO used to mean stuffing as many keywords as possible into articles. However, nowadays sites like Google will weed out sites that keyword stuff. This way, businesses from Utah to the East Coast will all have a chance to be the top result. That is, if the content posted is of high quality.

Mobile Use

Not only do people use Google on their laptops and desktops, but they also use it on the go through cell phones and tablets. Mobile use keeps search engines and relevant websites on their toes.

Videos and Pictures

Today’s society doesn’t like to spend time reading. Sites that incorporate videos and pictures along with quality written content receive more traffic. A small business in Utah that keeps content fresh and exciting is prone to receive more attention than sites that don’t use pictures and videos.

On-Site SEO

Not only will the quality of content increase rankings, but technical optimization will continue to determine rankings as well. Accurate meta-descriptions and no broken URLs can greatly affect rankings and results on search engines.

Good for Small Businesses

A small business located in Utah probably isn’t a household name. For this reason, small businesses need to take SEO seriously in order for their brand and company to spread across the nation.

Social Media

Social media isn’t going anywhere any time soon. Today, people use it not only to connect with family and friends, but also to find products and websites. Businesses that use social media properly and regularly will likely increase SEO.

As Long as Google is Around, SEO Will be Too

People will continue to want quick and applicable results to searches, which means that as long as Google is still around, SEO will still be vitally important to any business. And it’s not very likely that Google is going anywhere for a very, very long time.

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Writer

Rachel Wood writes for Fusion 360, an advertising agency in Utah.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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