Fusion 360
Many thought that by this point in 2014, SEO might not hold any relevance or importance online. This, however, is far from reality. SEO is as important and relevant to any business today as it has ever been before. Although SEO has undergone some changes over the years, it is still crucially important to any business in today’s world.
When people get on Google and search for something, it’s the pages with relevant content that will show up very first. Millions of people use search engines every day, making content vitally important.
SEO used to mean stuffing as many keywords as possible into articles. However, nowadays sites like Google will weed out sites that keyword stuff. This way, businesses from Utah to the East Coast will all have a chance to be the top result. That is, if the content posted is of high quality.
Not only do people use Google on their laptops and desktops, but they also use it on the go through cell phones and tablets. Mobile use keeps search engines and relevant websites on their toes.
Today’s society doesn’t like to spend time reading. Sites that incorporate videos and pictures along with quality written content receive more traffic. A small business in Utah that keeps content fresh and exciting is prone to receive more attention than sites that don’t use pictures and videos.
Not only will the quality of content increase rankings, but technical optimization will continue to determine rankings as well. Accurate meta-descriptions and no broken URLs can greatly affect rankings and results on search engines.
A small business located in Utah probably isn’t a household name. For this reason, small businesses need to take SEO seriously in order for their brand and company to spread across the nation.
Social media isn’t going anywhere any time soon. Today, people use it not only to connect with family and friends, but also to find products and websites. Businesses that use social media properly and regularly will likely increase SEO.
People will continue to want quick and applicable results to searches, which means that as long as Google is still around, SEO will still be vitally important to any business. And it’s not very likely that Google is going anywhere for a very, very long time.
Rachel Wood writes for Fusion 360, an advertising agency in Utah.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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