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Updated by Brett Knobloch on Jul 31, 2014
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Best books on What Makes Us Tick?

Curated list of the best books on human behavior, motivation and decision making. Feel free to suggest.

The Paradox of Choice: Why More Is Less

For any of us whose eyes glaze over when the restaurant menu is too long, or stand in the grocery aisle staring at all the choices- understand something isn't working. This book helps explain how we make decisions and why more isn't always better.

Made to Stick: Why Some Ideas Survive and Others Die

Ever wonder why some ideas catch on, while others don't? This book reviews the research behind sticky ideas and how to make sure your ideas catch on.

Blink: The Power of Thinking Without Thinking

Experts in any given field have a knack, a "spidey-sense", or an intuition that others just don't. A facinating look at how this happens, with several case studies to illustrate.

Gross National Happiness: Why Happiness Matters for America--and How We Can Get More of It

There are many theories on what makes us happy. This book nails it...Looking at happiness on a macro (country) level, and compelling statistics on what makes us happy or not.

Decoding the New Consumer Mind: How and Why We Shop and Buy

A 2014 look at why consumers make the decisions they do...with all the pressures and digital influences in play.

Drive: The Surprising Truth About What Motivates Us

Money, prestige, atta-boy's....what really makes us go the extra mile?

The Tipping Point: How Little Things Can Make a Big Difference

A pre-cursor to Made to Stick...this book opens up the discussion on what makes things stick - whether they are good or bad phenomenon.