Online Reputation Management (ORM) – It play vital role in damage control. You can easily broadcast through print, radio, and TV channels for a limited time and a customer can easily go for queries which are available in the form of articles and press releases to the top of search results. Even a blogger who still have a bone to pick can continue their ambush. This is the situation when a business turns to a search engine marketing (SEM) firm that specializes in ORM.