List Headline Image
Updated by Fusion 360 on Jul 28, 2014
 REPORT
9 items   1 followers   0 votes   117 views

The Most Misleading Ads You Will Ever See

We all know that sometimes advertising can go a little far in order to sell the public a product. That is why a good advertising agency makes sure that they are not misleading or false with their strategies, especially in a scrupulous state like Utah. But, sometimes, whether it’s an advertising agency or an in-house production, the advertisements end up a little on the misleading side. Some do a good job of misleading us, while others are blatantly obvious. Let’s take a look at some of these ads.

1

Nutella

Nutella

In early 2011, a mother in California sued Ferrero, the company that owns Nutella, alleging that it made misleading health claims by suggesting the product was a healthy breakfast option despite its high saturated fat content. Nutella is still marketed on its website as a way “to turn a balanced breakfast into a tasty one.”

2

Splenda

Splenda

Last year, the CSPI filed a lawsuit against McNeil Nutritionals — the Johnson & Johnson subsidiary that manufactures Splenda — alleging the additions of fiber, vitamins and antioxidants gave customers the false impression that “Splenda Essentials will help one lose weight, avoid disease, or confer other health benefits.” Needless to say, Utah citizens wouldn’t believe this.

3

Siri

Siri

Does Siri understand what you are asking every time? Multiple disappointed Apple customers have filed lawsuits against the company. These lawsuits allege that the advertising campaigns touting Siri present a product with far greater capabilities than that sold to consumers. Perhaps Apple should consider hiring an agency?

4

5-Hour Energy Shot

5-Hour Energy Shot

Advertisements claim that 5-Hour Energy drink will give an energy boost with “no crash later.” However, a recent study showed that 24 percent of participants consuming the drink experienced a “moderately severe crash that left them extremely tired and in dire need of rest, another drink or some other action.” Oops…

5

Sketchers Shape-Ups

Sketchers Shape-Ups

The FTC argued that advertising for Shape-Ups, along with Skechers’ similar Tone-Up and Resistance Runners, misled consumers into believing the shoes would help them slim down and tone their figures. One of the company’s misleading tactics involved a chiropractor in a TV ad endorsing the shoes’ effectiveness based on a study. However, the company paid for the study and the chiropractor was married to a company’s marketing executive. Scandalous!

6

POM Wonderful

POM Wonderful

POM Wonderful ads promised consumers they could “cheat death” if they sipped the pomegranate juice. The drink, the ads said, “can help prevent premature aging, heart disease, stroke, Alzheimer’s, even cancer. Eight ounces a day is all you need.” In 2010, the FTC told the company to stop its deceptive advertising. 

7

Kashi

Kashi

Kashi Company's "All Natural" products were chock full of "almost entirely synthetic and unnaturally processed ingredients," according to the class action lawsuit filed against them. Everyone in America from Utah to the east coast was fooled.

8

Olay Definity Eye Cream

Olay Definity Eye Cream

In 2009, an Olay ad for its Definity (age defying) eye cream showed former model Twiggy looking wrinkle-free—and a whole lot younger than her years. Turns out the ads were retouched.

9

Writer

Writer

Mary-Martin White writes for Fusion 360, an advertising agency in Utah.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

  • Tagged With

  • Tools