#Identity

Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users' home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest's English Android, iOS and web platforms, Pinners will be able to [...]

Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in [...]

Google has unveiled plans for its own domain name registration service. The firm is "testing" a service that will allow consumers "to search, find, purchase and transfer" domain names for their business. An increasing number of businesses are looking to set up their online presence, boosting demand for domain names.

July 14, 2014 -- Updated 1658 GMT (0058 HKT) | Filed under: Social Media (CNN) -- In terms of online entertainment, the World Cup seemed to have it all. There was a cannibalistic Luis Suarez. Tim Howard saving ... well ... everything. Sad Brazilians. And Cristiano Ronaldo's hair. Oh, yeah ...

Whether you are new to Twitter or a seasoned pro, this week's announcement of the rollout of a revamped look for the social network was a reminder that you need to make the most of the options it offers if you want to build up your number of followers and keep them hooked.

To benefit from optimal search engine rankings (increased visibility, higher traffic, and improved sales), many effective tactics exist. If you incorporate these strategies into your websites as you build and maintain them, your business stands the best chance of SEO dominance over the competition.Read on to learn how businesses use SEO to maximize their impact in their industries and boost the bottom line....

Everyone should know by now, the importance of creating multiple streams of internet traffic to ensure ongoing success. Relying strictly on Google organic traffic is both unwise and dangerous. No one is immune from being negatively impacted by an algorithmic update, at any time.

Google recently launched a new, free service for businesses called Google My Business. The new platform simplifies and consolidates many of Google's existing tools. Reviews, analytics, insights, maps and chat can all now be accessed and updated from the same dashboard. The first step is to create a Google account for your business.

Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up.

There might be something to this social media thing after all. LinkedIn shares surged nearly 10% in after-hours trading Thursday after reporting second-quarter earnings and sales that blew past Wall Street estimates. The company also boosted its full-year sales projection for 2014.

Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn't written for a long time, there might come a time in your career where you'll have to write something for the web. It could be website copy, a blog post or a news article.

Like it or not, Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it comprises a huge part of the social milieu of your online existence. Google+ has subtly creeped into your emailing, browsing, article writing, creating Google+ business pages, and a variety of other activities across the web.

Tech companies are watching and recording our every move. We reveal what you need to know - and what to do about it

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as well. We often have prospective clients calling us asking about the latest feature from Google.

A lot has happened at Bing Ads since our last recap. David Pann, general manager for Bing Ads at Microsoft, reports that clicks are up 30 percent in the past year and mobile clicks are up 133 percent.

Google Maps used its Google+ profile yesterday to announce a new out-of-this-world feature, allowing users to explore the craters on Mars and take a virtual trip to the moon. The announcement marked NASA's Curiosity Rover expedition to Mars, which has spent the last two year's roaming the red planet's surface.

Is your branded Twitter account interacting more than it's pushing messages? Are those messages overly promotional, or are they providing relevant, curated content? Are you educating your audience through your tweets? Depending on how you answered these questions, you may have an unhealthy Twitter feed.

So, you decided to inject some life into your online marketing efforts by blogging. Great. That's the first step. Now you need to figure out what you want to write about. Stumped? No problem. Here's some advice. In this short video, online marketing expert Neil Patel talks about ways you can find inspiration for the blog posts you write.

Google has said it will give preference to more secure websites in its search rankings from now on. The search engine has been testing highlighting pages that have HTTPS encryption by default, and will now roll out across its algorithms. "We've seen positive results, so we're starting to use HTTPS as a ranking signal," Google said.

Jon Loomer, the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Not just for business with big budgets, targeted Facebook ads and a little forethought can be useful for any kind of blogger wanting to reach out to readers.

Google announced a new update to Google Analytics that will allow users to delete properties within their own accounts. To bring everyone up to speed on what this means, the data collected by Google Analytics is stored in properties. An account can have multiple properties and a property can have multiple views (which allow for transformation of the data through filters).

Google is to demote sites in its search results which don't use secure connections by default. Webmasters will have to enable HTTPS, a method of browsing the internet which prevents eavesdroppers from reading the communication between the server and visitor, or risk losing their positions on Google search results to other sites who do.