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Updated by Neil Ferree on Jul 21, 2014
Headline for Keyword Research The Definitive Guide All 7 Chapters Included
Neil Ferree Neil Ferree
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Keyword Research The Definitive Guide All 7 Chapters Included

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.

Keyword Research: The Definitive Guide

You may be wondering: "What is a Niche Market, exactly?" A Niche Market is simply a sub-segment that's part of a larger market. For example, let's say that you run a business that sells basketball hoops.

Google Keyword Planner

Fortunately, the SEO Gods have given us an awesome (free) tool that tells us almost all of the information we need to make informed decisions about which keywords are best for our business. It's called the Google Keyword Planner.

How to Find Long Tail Keywords

Forums and Boards One of my all-time favorite ways to brainstorm new keyword ideas is to head over to popular forums in my industry. Where else can you find hundreds - and sometimes thousands - of people asking and answering questions about your site's topic?

Keyword Commercial Intent

Getting Objective Information on Commercial Intent Here's the deal: The Four Keyword Classes usually reflect buyer intent really well. Usually. After all, there's nothing worse than ranking #1 for a keyword...only to find that you can only generate a penny or two of revenue per visitor.

Keyword Competition

Content Quality With all the talk of referring domains and title tags, it's easy to forget that the quality of your content is a huge part of your ability to crack the top 10. In other words, if you want to rank for a competitive keyword, be prepared to match (or beat) the quality of the top 10 results.

Keyword Research Tools

The first keyword research tool I'll go over is SECockpit. Like any other keyword research tool, you pop in a seed keyword and get a list of results. But what makes SECockpit unique is the built-in features that allow you to get an incredible amount of depth on search trends, organic competition and traffic estimates.

SEO Content

Publish Loooong Content In depth 1500+ word articles blow run-of-the-mill 400-word blog posts out of the water in terms of SEO, content performance and user satisfaction. The only downside is that long pieces of content take more time and effort But that's actually a competitive advantage for you.

On-Page Optimization SEO

Include each of these elements when writing a blog post to ensure your content contains ALL elements necessary for strong On-Page Optimization and SEO.