Change Toolkit

What about Powerful? Meaningful? Creating a manifesto is a great way to define yourself, or your business, or your goals. What is it about this time of year that makes us pensive and turn our thoughts inward? Is it the impending New Year with its promise of a fresh start and endless possibilities?

From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Use this tool to identify your major customer groups their distinguishing characteristics and the market research needed to develop a customer profile

Focus groups are not helpful if the right questions aren't asked. This article discusses asking effective focus group questions, including the key elements of good focus group research, the role and purpose of effective questions, question types, general questions to establish a base and the classic 10 questions for opening up areas for discussion.

“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular…