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Updated by Rosemary Rice on Jan 05, 2018
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Change Toolkit

Tools to create an action plan to start a movement

How to Create Your Own Manifesto

What about Powerful? Meaningful? Creating a manifesto is a great way to define yourself, or your business, or your goals. What is it about this time of year that makes us pensive and turn our thoughts inward? Is it the impending New Year with its promise of a fresh start and endless possibilities?

Latest News on Content Marketing - CMA - SEVEN STEPS TO THE PERFECT STORY

From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Seth Godin: How to get your ideas to spread In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Developing My Customer Profile

Use this tool to identify your major customer groups their distinguishing characteristics and the market research needed to develop a customer profile

Asking effective focus group questions

Focus groups are not helpful if the right questions aren't asked. This article discusses asking effective focus group questions, including the key elements of good focus group research, the role and purpose of effective questions, question types, general questions to establish a base and the classic 10 questions for opening up areas for discussion.

Harnessing Multichannel Marketing for Strategic Advantage – The Savvy Strategist ™

“Sustainable competitive advantage no longer arises exclusively from position, scale, and first-order capabilities in producing or delivering an offering. All those are essentially static. So where does it come from? Increasingly, managers are finding that it stems from the “second-order” organizational capabilities that foster rapid adaptation. Instead of being really good at doing some particular…