The Good Writing Idea List

As Mark Twain famously wrote, "I didn't have time to write a short letter, so I wrote a long one instead." His point? Strong writing is lean writing. When you want to make your writing more powerful, cut out words you don't need - such as the 10 included in this post: 1.

There's a lot of talk about the importance of strong content for a successful social media strategy. High-quality content should advance your target audience; it should provide relevant information on pressing topics, thoughtful advice, new angles on an ongoing discussion. Though while many examples of content include these aspects, not all of them end up ruling as king.

Ever had one of those weeks when it feels like you'll never be able to read all of your emails or get the projects on your to-do list finished? I think we've all been there.

Three years ago, we changed the marketing rulebook. And by "we," I mean all consumers. Our shopping behavior-the journey each of us takes on our path to purchase-helped identify a new Moment of Truth for marketers and brands. ZMOT, or the Zero Moment of Truth, describes a revolution in the way consumers search for information online and make decisions about brands.

Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential customers). But that means you have to create content, and that means writing it. And that's where the whole issue of content suddenly gets tough.

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If you're anything like most copywriters, the answer is "well, sometimes." Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world's best content objectively good?

That's the number one metric that content marketers want to see. They drool over it, obsess over it, rave over it, and pursue it with single-minded determination. I'm skeptical of the more traffic approach. We've reached the tipping point of clickbait articles and "blow your mind!" titles.

Are you a productive blogger? I write lots of useful posts each month, but I know it's not that easy for everyone. Most of the bloggers I know barely have time to blog and when they do, they tend to be inefficient.

By Gordana Stok published February 24, 2015 There's nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable. In 2014, I had the pleasure to interview over 100 business and IT executives across a variety of industries about their buying journey and what resources they consulted to guide their decision-making process.

By Gordana Stok published February 24, 2015 There's nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable. In 2014, I had the pleasure to interview over 100 business and IT executives across a variety of industries about their buying journey and what resources they consulted to guide their decision-making process.

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