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Updated by Lori Ballen on Jul 07, 2014
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Lori Ballen Lori Ballen
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The BEST in Marketing Books

Here are a list of marketing books I've enjoyed. Add Yours

The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!

Take your real estate career to the highest level!

"Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life."

--Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."

--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

"This is a must-read for any author, speaker, coach, seminar leader, consultant, or online information marketer. Brendon Burchard shows you how to get your message to the public in a much bigger way (and get paid for it too)."

Tribes: We Need You to Lead Us

Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.

Poke the Box

If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke.

Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say, “I want to start stuff.”

Poke the Box just may be the kick in the pants you need to shake up your life.

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is th...

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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the M...

"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.

The Tipping Point: How Little Things Can Make a Big Difference

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics.

Start with Why: How Great Leaders Inspire Everyone to Take Action: Simon Sinek: 9781591846444: Amazon.com: Books

Start with Why: How Great Leaders Inspire Everyone to Take Action [Simon Sinek] on Amazon.com. FREE shipping on qualifying offers. "A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre

Purple Cow: Transform Your Business by Being Remarkable

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out.

Digital Disruption: Unleashing the Next Wave of Innovation

"I have studied disruptive innovation for more than two decades. Here, McQuivey offers insights about disruption--and about the accelerating pace of disruption--that I truly hadn't understood before. This is a very important book about what tomorrow holds in store; it shows us both what will happen and how to address it.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits.