Antoine Gay
AT Internet Analytics solutions and Cardinal Path are organizing a meeting on Ottawa to exchange and debate on Online Measurement, Analytics and Marketing. Debate from 7:15 to 8pm
Source: http://wmw-oct11.eventbrite.com/
How do you measure your online reputation, and how does this affect your onsite analytics and visitor behavior ?
What to present, how, to whom ?
Hot topic since 2010 and iOS, how do you do and how different is it from Web Analytics ?
Attribution models, behavior path ... how do you measure conversion and goals ?
How is Europe different from North America in terms of privacy concerns?
How to set and define your KPIs
Best practices on how to implement properly the tags
Frequently forgotten, there is lots to measure on an Intranet, needs and goals are different from a web based environment
Unknown or unused functionalities and metrics for Web Analytics. Do you measure funnels, usability, video/audio content ... how do far do you segment ?
