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Updated by Antoine Gay on Mar 16, 2013
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Antoine Gay Antoine Gay
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Web Marketing Wednesday Topics

AT Internet Analytics solutions and Cardinal Path are organizing a meeting on Ottawa to exchange and debate on Online Measurement, Analytics and Marketing. Debate from 7:15 to 8pm

Source: http://wmw-oct11.eventbrite.com/

8

Social Media Monitoring & Analytics

Social Media Monitoring & Analytics

How do you measure your online reputation, and how does this affect your onsite analytics and visitor behavior ?

1

Dashboards

Dashboards

What to present, how, to whom ?

Mobile/Apps Analytics

Hot topic since 2010 and iOS, how do you do and how different is it from Web Analytics ?

Multichannel Analysis (Multitouch)

Attribution models, behavior path ... how do you measure conversion and goals ?

9

Privacy Issues - Europe

Privacy Issues - Europe

How is Europe different from North America in terms of privacy concerns?

2

KPI defintion and setting

KPI defintion and setting

How to set and define your KPIs

3

Implementation

Implementation

Best practices on how to implement properly the tags

Intranet Analytics

Frequently forgotten, there is lots to measure on an Intranet, needs and goals are different from a web based environment

7

Avanced Web Analytics

Avanced Web Analytics

Unknown or unused functionalities and metrics for Web Analytics. Do you measure funnels, usability, video/audio content ... how do far do you segment ?