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Updated by Fusion 360 on Jul 02, 2014
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Dumbest Excuses for not Hiring an Advertising Agency

Companies from small startups in Utah to national brands have found that more often than not, the key to their success comes from successful advertising. While many turn to the effective services offered by an advertising agency, some companies try to avoid them, which isn't a very smart idea. Here are some of the worst reasons to not hire an advertising agency.

1

“It's too expensive.”

“It's too expensive.”

On the surface, it may seem like an in-house team would be cheaper than an agency. But the client has to cover the costs for payroll, benefits and supplies. Not to mention the expensive cost of creating and hiring an in-house marketing team.

2

“My in-house marketer is just as good as an agency.”

“My in-house marketer is just as good as an agency.”

He's not. Advertising agencies cover a wide range of skill sets and expertise. They can handle any type of marketing-related work, while in-house teams are often limited to one or two focus areas.

3

“I have time to handle marketing myself.”

“I have time to handle marketing myself.”

If you're a business owner, this is a lie. Even if your business is a small Utah startup, you don't have time to effectively deal with marketing on top of everything else.

4

“Our sales are fine.”

“Our sales are fine.”

In the competitive economy, stagnancy yields death. The final goal of any advertising campaign is to increase sales, which will certainly help the bottom line.

5

“Agencies don't work fast enough.”

“Agencies don't work fast enough.”

This is a common myth, but it's just not true. Agencies can get work done as quickly as the client needs to – even if it requires a few all-nighters and Red Bulls.

6

“I know my company best.”

“I know my company best.”

Yes, you probably do. But often this makes it hard to look at things objectively. An advertising agency can give you honest outsider opinion and different solutions to help you make the right business choices.

7

“I still don't know who my customers are.”

“I still don't know who my customers are.”

There's a reason many advertising agencies include a department that conducts marketing research. If you don't know who your customers are, they'll help you find them.

8

“Advertisers only focus on aesthetics, not information”

“Advertisers only focus on aesthetics, not information”

There's a reason advertising agencies try to make content look good. If your website or other content doesn't look good, customers aren't going to stick around to get to the most important info.

9

Writer

Writer

Kevin Johnson writes for Fusion 360, an advertising agency in Utah.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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