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Updated by Martin W Smith on Sep 19, 2014
Headline for 10 Cool Tools For What's Next Marketing
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10 Cool Tools For What's Next Marketing

The new content marketing and ecommerce needs new tools capable of helping digital marketers build community and understand what content matters and why.

Curagami - Turning conversations into money

Curagami knows conversations are the new links, so Curagami helps mine social conversations for the only sustainable marketing left - friends of friends marketing. Know what content matters & why with Curagami.

Paper.li - Be a publisher

Create an interactive community publication with one of the most effective "get more by doing less" tools we know. Paper.li builds community by mining your Twitter feed, curating content you would have missed and finding your top contributors.

You are the content you publish. | Scoop.it

Easily curate engaging magazines. Effectively feed your web presence. Great content testing tool, excellent community of some of the best content curators on the web.

Listly - Lists made easy + social + fun!

Listly is lists made made easy + social + fun! If you like lists, you will love Listly. (great "social list" maker with an excellent Digg-like voting engine and an easy "add to list" function to encourage User Generated Content (UGC).

Google+

Google+ is a place to connect with friends and family, and explore all of your interests. Share photos, send messages, and stay in touch with the people and topics you care about. (YES, there is a learning curve, but that curve is what is keeping this tool as possible the most under-utilized "cool tool" on earth. Don't be fooled, this tool has DISRUPTION written all over it).

World's Largest Professional Network | LinkedIn

300 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. (LinkedIn's new publishing tool means what was an okay tool just got much better and more powerful).

Presentation Software that Inspires | Haiku Deck

Haiku Deck is a completely new kind of presentation software -- it's simple, beautiful, and fun. (Great visual marketing tool & no way you can create "death by powerpoint" with this amazing tool).

Piktochart - Create Easy Infographics, Reports, Presentations.

Piktochart is an easy infographic design app that requires very little effort to produce beautiful, high quality graphics. Make your own infographics here.(Infographics are LARGE and IN CHARGE and EXPENSIVE, but not with this cool little visual marketing tool for the graphically challenged).

Optimizely: A/B testing software you'll actually use

Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely! (Best A/B testing without IT tool we know.)

Landing Pages: Create, Publish and A/B Test Without I.T.

Unbounce lets marketers build high-converting landing pages without I.T. 1-click publishing, A/B testing and a suite of best-practice landing page templates (Saw a stat once that said those with more landing pages did 3x better in SEO & may be a stat that doesn't pass Freakonomics test, but landing page content without IT is a big plus._