It is vital for a business' success to provide quality services and sought-after products. If a company doesn't evaluate the consumer's needs and desires, that company will not experience the market growth needed for financial success. Companies should invest in market research so that they may adjust or continue services as needed.
While marketers are quick to sit with their communication agencies to build campaign strategies and communication material, the same courtesy is not always extended to research organisations. This was an issue highlighted during a panel at the Research Asia Interactive 2014.
While market research is meant to provide insight to creatives, the honest truth is that many creative people see it as a dampener instead. After several interviews with agency folk across the region, Michael Chadwick, director of brand strategy, APAC for Mondelez International, came away with these.
Market research needs to learn some key lessons about data transparency from apps like GrabTaxi, as market research enters a phase of passive, mobile collection of data. Recently in Singapore I used a new app, GrabTaxi to find me a cab to the airport on a busy Friday afternoon.
Market research is conducted through various methods such as mobile surveys, focus groups, free trials or personal interviews. They will help you determine the techniques and strategies that you sh...
