Social Media Marketing

Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they've been using. Discover how you can use these tools to help you to get more out of your social media marketing.

Top 10 Free Social Media Monitoring Tools The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy.

With over 225 million users, LinkedIn has become a central hub for anyone who's serious about their career. While most professionals are aware that this site is a great tool for building their personal brand, many businesses don't realize just how useful it can be for increasing leads and ultimately sales.

Responsive website design isn't a concept that's brand new. However, the fact that this type of website design isn't brand new is actually one of the reasons why it's become so popular. While other design approaches have come and gone, responsive website design has stood the test of Internet time and proven to be the best way to deal with a very common issue.

Whether you've been utilizing social media for your business or are just getting started, you've probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything.

Online marketing may be accessible to all, but without good basics, success will always remain elusive. And there are so many articles and guides for beginners out there, that separating the wheat from the chaff can be a difficult and frustrating task. If you are in this situation, this is your lucky day.

Social Media Strategy Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! by Jay Baer Over the past four years at Convince & Convert, we've continued to refine our social media strategy process.

Whether your ecommerce site only has a few items or you currently have thousands for sale, the design and composition of your product pages can have a huge impact on your overall conversion rates.

If you want to use LinkedIn to help grow your business, here are ten proven LinkedIn marketing techniques: 1) Brand Ambassadors If you have employees, encourage them to be active on LinkedIn. Doing so is a simple but effective way to help spread the word about your business.

Similar to Facebook, LinkedIn’s profiles were originally fairly static in nature. Individuals simply put up their professional information, and could then use the platform to connect and communicate with others. And while LinkedIn still offers that functionality, the platform has become much more dynamic. Because company pages now provide a great way for businesses to interact with customers, leads and even potential employees, let’s take a look at several proven LinkedIn tips for keeping a page active and engaging:

If you want your business to get the most out of social media, it’s important that you know how to use this medium to engage with people. And while there are some social media engagement best practices you can use to get started, it’s important to continuously measure your efforts and adjust accordingly.

Although there was a time when many people questioned the validity of social media for business purposes, that time has passed. Since businesses across countless industries are boosting their bottom lines through different social media strategies, let’s take a look at ten ways you can use social platforms to empower your business:

If the company you work for or run offers any type of social media services, you may be asked by potential clients to write a social media management proposal. Once you’ve had a chance to write a few proposals, you’ll find that the process flows naturally. But when it comes to writing your first one, the task can be a little intimidating. Fortunately, by following the ten steps we’re going to cover below, you’ll be able to write a great proposal with minimal stress.

If you want your business to get real results from social media, you need a plan. That’s where social media objectives come into the picture. To help you get started on the right path, we’re going to cover the five things you should evaluate when coming up with these objectives for your business:

Whether you’re getting started with social media for the first time or are looking into how you can hone your strategy, there’s value in taking time to think about which network is going to best fit your business. We’re going to look at a few questions to ask about social media and your business, followed by the attributes that make different networks unique:

Many nonprofits have discovered that social media is an ideal way to connect and engage with people who are passionate about what the organization does. If your nonprofit is currently using social media but you’re not sure how effective your strategy is, learning about which social media analytics for nonprofits matter most will allow you to properly analyze your current strategy and make the right adjustments going forward. So to help you get started, here are the five metrics you need to know about:

One of the reasons that businesses often have a little hesitation about getting started with social media is because they feel like there’s so much to learn. While it’s true that it takes some time to get a really strong feel for the dynamics of different social networks, the good news is tools like our social media dashboard make it easier than ever to get a handle on things.

If your startup is currently using social media but you’re not happy with the results you’re getting, you may be feeling a lot of frustration. While that’s completely normal, it’s important to know that things don’t have to remain this way. Instead, you can take steps to improve your social media strategy and the results it delivers. So with that goal in mind, here are five tips that make it possible to create the best social media strategy for startups:

One of the best ways to create an active online presence is by consistently publishing quality content. A big part of why content marketing has become such a popular strategy is because it allows businesses to attract new leads and maintain relationships with existing customers.

If you’re currently in this position, you’re probably in search of a way to streamline your social media efforts. Since you’re definitely not alone in facing this challenge, you’ll be happy to know that we created a social media dashboard specifically for businesses just like yours.

If your business has spent any amount of time using Twitter, you may have heard of a feature called Twitter Cards. While this feature can be very useful for businesses, it can also be a bit confusing. That’s why we put together the following guide to help answer common questions and assist your business with putting Twitter Cards into action.

If you’re frustrated because you don’t feel like your content is getting the attention it deserves, we have some proven solutions to get your content in front of more eyeballs:

There are so many businesses that want to use social media but aren’t 100% sure how to do so, we thought it would be very beneficial to put together a guide to help businesses get on the right track with social media:

One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. To help you get started, let’s take a look at some different ways your business can create social media content that will be well-received:

Since it’s easy to forget just how prevalent social media has become, we thought it would be fun to take a look at five different social media stats that put the full scope of social media into perspective: