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Updated by 62144596 on Jun 10, 2014
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Top 48 Interview Questions In MBA In Marketing

Here are 48 Interview Questions for MBA Marketing graduates. Make sure you prepare for these questions before going for your interview. Also, please do add your own questions below if you think we have missed out any in this list. We would be happy to receive your inputs!

1

What is Marketing? How is it different from Sales?

What is Marketing? How is it different from Sales?
2

Why you chose to do Marketing?

Why you chose to do Marketing?
3

What do you mean by Total Cost of Ownership?

What do you mean by Total Cost of Ownership?
4

Define Consumer Behavior.

Define Consumer Behavior.
5

What are your favorite Marketing Subjects?

What are your favorite Marketing Subjects?
6

Define Brand Value.

Define Brand Value.
7

What do you mean by target market?

What do you mean by target market?
8

What is Proactive Marketing? How is it different from Reactive Marketing?

What is Proactive Marketing? How is it different from Reactive Marketing?
9

What is the difference between Targeting and Positioning?

What is the difference between Targeting and Positioning?
10

What are the key tasks of an Online Marketing Manager?

What are the key tasks of an Online Marketing Manager?
11

What is Concept to Market?

What is Concept to Market?
12

Define Brand Personality with an example

Define Brand Personality with an example
13

Tell me an instance when you were able to convince someone to do something they were really not keen on doing?

Tell me an instance when you were able to convince someone to do something they were really not keen on doing?
14

What are the key components of a Marketing Plan?

What are the key components of a Marketing Plan?
15

What is BTL Marketing?

What is BTL Marketing?
16

What are the top 3 skills needed for Online Marketing?

What are the top 3 skills needed for Online Marketing?
17

What is meant by Marketing Mix?

What is meant by Marketing Mix?
18

What is Storyboarding? List its key elements.

What is Storyboarding? List its key elements.
19

What is the key thing we find out using Porter’s Model?

What is the key thing we find out using Porter’s Model?
20

What is Internal Marketing?

What is Internal Marketing?
21

What are the elements of a marketing brief?

What are the elements of a marketing brief?
22

How well do you think you can handle a customer?

How well do you think you can handle a customer?
23

What is Customer Lifetime Value?

What is Customer Lifetime Value?
24

What are the components of Macro environment?

What are the components of Macro environment?
25

What is the best new product you have seen lately?

What is the best new product you have seen lately?