Embrace Content Curation and Enjoy These Six Benefits

One of the obvious benefits of content curation is the education your community — including yourself and your team — receives from it. The online marketing landscape is constantly shifting. To stay on top of the most effective tactics requires a lot of industry reading. If content curation supplements your overall content strategy, you’ll be holding yourself accountable to ensure you keep up.Content curation challenges you to provide your own thoughts on the hottest topics. It’s not enough to share an article title with a link. A best practice is to share why it’s worth your reader’s time and attention. You may even include your personal experiences or how you might approach a similar situation differently.

A brand with a personality is much more likable than a brand that isn’t much more than a logo. As you curate content, it’s important to remember your own commentary, whether you share through your blog, social media or email newsletters. Your audience will begin to understand where your brand stands when it comes to industry tactics or best practices.

Increases brand awareness

As you curate content from other brands and bloggers, it won’t take long for them to notice that you’re sharing.

Often times, they’ll repay the favor by thanking you in front of their audience or sharing your content as well. However, it’s important to keep your content recommendations genuine.

Don’t let ego-stroking be your sole motivation or you’ll quickly lose the benefits of content curation.

Content curation has been around for a long time, yet many brands have not taken the time to supplement their content strategies with this effective tactic.

You don’t have to be all business all the time. It’s okay for a brand to share content solely for the purpose of entertaining its community. As long as you truly understand your audience, you’ll be able to delight them with content that still makes sense for your brand.

It’s no secret that consumers rely on recommendations from their peers, but they also crave information from other reliable sources. Providing them with this information improves your brand’s credibility. It gives you the opportunity to back up your claims with outside research that supports them. Over time, you’ll build a stronger relationship with your readers as they learn to trust the knowledge you have to share.

Content curation shows your audience that you care about the problems they’re facing. You’re taking the time to share information with them that doesn’t just toot your own horn. Consumers feel loyal to brands that have their best interest at heart.