Top Experts Weigh In on What It Means for Enterprise CRM

Top business experts weigh in about the new Salesforce/Microsoft partnership. How does it affect the future of enterprise CRM?

What this means for the future, I believe, is that organizations will start to look more and more at point solutions that address the sales process in a more focused and direct way, and will place a higher value on simplicity, ease of implementation and efficacy in terms of positive impact on the sales organization.”

Give your sales pros a stipend to buy their own CRM on an individual basis. Don’t give managers access to it.”

Salesforce.com is a great application and so is Dynamics CRM. I’d rather the differentiation be in how they’re implemented by partners like us vs. whether or not one works with Word or not.” – GM