Marketing is about developing a strategy to interest customers in the products or services you offer, and then implementing it. Marketing is a plan for how to communicate benefits. Marketing yourself works the same way as marketing for profit or non-profit organizations. Begin with determining your Unique Selling Proposition (USP) Use the formula from Duct...
Rosemary Rice - №16 with Les McKeown Some people seem to effortlessly know their talents and move with purpose in a direction that is meaningful to them. For others, talents and purpose are hidden treasures that require digging deeper to uncover.
Platform University Platform Tip Over the course of my career, I've listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians. Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale.
Slideshare: A Do It Yourself Guide to Personal Branding. In today's digital social world, with our identity crossing various social networks it can be a challenge to dec...
Need a new job? Looking for new opportunities? In this tutorial, you will learn the most effective strategies for approaching and conducting a job search. You will also explore the best methods for networking and searching for a job online, including using social media sites.
Create your perfect elevator pitch here for free. Whether pitching for a job, funding or to a new client use our online pitch tools to get your message heard
What about Powerful? Meaningful? Creating a manifesto is a great way to define yourself, or your business, or your goals. What is it about this time of year that makes us pensive and turn our thoughts inward? Is it the impending New Year with its promise of a fresh start and endless possibilities?
Mission Statement Builder
Stephen R Covey How to Develop Your Personal Mission Statement
Getting someone to say "Wow! How do you do that?" is a matter of crafting a concise and evocative WOW statement.
I’ve scoured the business management internet space to bring you the best, most-impressive elevator pitch examples. In the following paragraphs, I’ll show you how to model your communications on these winning archetypes. (Spoiler Alert: some of these examples show what NOT to do, so read them closely.)
BRAND: a promise to deliver benefits that are different from the competition. When you know your brand, you will know how to plan. The tools in this kit are geared toward developing a personal brand, but many can also help for business branding. A few that are for business branding can be adapted for a personal…
See Resources for more toolkits. Free eBook on discovering what you are passionate about: How to Start a Fire | all the tools at List.ly Identify your interests, skills, personality, strengths, personal qualities, values, and talents with a free printable Self Assessment form and the linked resources. A more detailed Talent Matrix Table is available at Sellfy. INTERESTS (Holland Codes) – tools to explore…
Purpose – Activity: Define your Unique Selling Proposition A Value Statement allows you to focus your time on what is most important to you. When you develop a Mission Statement or Unique Selling Proposition, or USP, sometimes known as a Unique Value Proposition, you gain clarity on direction and purpose. Are you ready with an answer…
Measuring—and delivering—what consumers really want
In this guide, we’ll run through everything you need to know about business card design so you can tell your designer exactly what you want. Business cards should above all be personal, so this guide explains what your options are for the card that’s right for your brand. Includes brand identity, brand colors and fonts, website design, and more.
What do consumers value? Bain research has identified 30 Elements of Value in four categories. Explore each element in this interactive presentation.
This is the framework we use at Platform University to help our members build powerful personal brands. It contains 5 distinct elements.
The process of discovering your personal brand clarifies what you are passionate about, how you want to add value, and how you will communicate that. Marketing U involves four steps: Discover a compelling purpose Define a clear promise Design a creative personality Deliver a consistent position Download a pdf of the Personal Branding Process Gain…
The goal of branding is to always be communicating value. The most effective marketing concentrates on how a product, service, or individual meets needs. That is the value that you provide, and that is the best way to interest people in what you have to offer. Ultimately, people always want to know the benefits and…
The most effective brands commuciate with stories that are emotional. They aim at the heart. Five ways to aim at the heart are: Humor Engage Animals Reveal Tearjerker HUMOR Cube Pillow uses humor to simultaneously entertain and inform in this commercial. ENGAGE Google's "Loretta" tells a bittersweet story as it shows how it works. ANIMALS…
