Telemarketing

By | May 23rd, 2014 | Categories: Blogs What kind of relationship does your company have with its prospects? If it's like many B2B organisations, your interactions are probably somewhat diverse. At one end, there's the "low touch, high volume" variety, where the prospect's journey follows a breadcrumb-trail of content, increasingly fulfilled by marketing automation.

MarketMakers are an award winning UK Based Telemarketing Agency that deliver profitable campaigns increasing your marketing ROI.

By | May 16th, 2014 | Categories: Blogs Marketing messages are amplified and reinforced by repeatedly exposing prospects to a variety of media, so it pays not to rely on any channel as a standalone solution.

By | May 28th, 2014 | Categories: Blogs Faced with static or shrinking budgets, B2B marketers are under pressure to achieve ever greater reach and results with their demand generation programmes. That means working smarter and leaner, which has driven the automation of many marketing processes such as segmentation and campaign management.

By | June 4th, 2014 | Categories: Blogs I am often asked what the "real" differences are between a professional telemarketer and an in-house telemarketer. Over the years I have had this discussion many times with clients and colleagues; it is often the case that they are seeking a reason to support their decision to outsource.

By | June 13th, 2014 | Categories: Blogs B2B Telemarketing remains an essential component within many companies marketing strategies and why not, it offers a human element to your campaign that simply cannot be delivered via digital or traditional marketing mediums. In spite of this there still remains a number of myths and common misconceptions around B2B telemarketing.

A common misconception is that dialling during the peak holiday seasons returns a lower than average number of appointments, in our experience this is the often the complete opposite of what actually happens.

By | June 27th, 2014 | Categories: Blogs Prior to any telemarketing campaign putting together a succinct and targeted brief is essential to ensure that everyone is working towards the right outcome for you.

By | July 4th, 2014 | Categories: Blogs "Should I run a scripted or unscripted campaign in my Telemarketing?" is a common question that we get at MarketMakers and it is a logical and reasonable one to ask. At MarketMakers we believe that an unscripted approach works best within a B2B telemarketing environment.

If you're considering running a telemarketing campaign for the first time or introducing a new product or service specific campaign to an existing telemarketing strategy, one of the first questions is 'How long should it run for?'. Too short and you don't give it enough traction to get results.