Masters Programs

To earn the master's degree, students must complete 36 credits with a minimum 3.0 GPA. Students complete their program with a master's project or thesis, which counts for three credits toward the 36 credits required to graduate. The project is a professional work of interactive multimedia.

Overview | Courses | Sample Programs | Student Work | Graduate Admissions Interested in being a public relations manager, advertising manager, account planner or marketing communication specialist? Study with our experienced faculty and learn about digital marketing communication technologies, strategic communication, marketing and communication planning, management, advertising, public relations

Integrated Marketing Communications

New Media and Internet Marketing (Master's) The New Media and Internet Marketing master's degree concentration is offered online or on campus at the University of Denver in the evenings, or in a combination of both, to meet the needs of busy adults.

home > admission > graduate students > integrated marketing communicationIntegrating Marketing Communications: Past, Present, and Future The IMC 2014 Speaker Series with Dr. Don E. Schultz of Northwestern University was held on Friday, March 7. Often referred to as the "father of integrated marketing", Don is most notable for his research and writing on Integrated Marketing Communication (IMC).

The program combines contemporary marketing theories with hands-on problem solving to give students a broad understanding of the methods that companies use to develop, communicate, and promote their products and services to customers in the marketplace.

Classes include case studies and examples involving local companies, many of whom serve as clients, and a variety of class projects that give students experience in developing marketing communications strategies and campaigns.

Many of the students in the MSIMC degree program have undergraduate degrees in journalism, communication, advertising, or marketing, and are looking for additional credentials for a successful career in marketing communications. The program also attracts working professionals who are looking to advance their careers or make a career change.

The Master of Science in Communication with a concentration in Integrated Marketing Communication (IMC) covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet.

The Master of Advertising ( M.Adv.) program is designed to develop leaders in the profession by providing students with (1) the theoretical, research and decision-making skills essential for strategic advertising and integrated communications planning, as well as (2) the opportunity to develop expertise in a specialized area such as account management, research, creative strategy, media planning, new technology and advertising sales management.