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Updated by Nick Kizirnis on May 22, 2014
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Influencial Sales Books

Little Red Book of Selling: 12.5 Principles of Sales Greatness: Jeffrey Gitomer

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople.

Secrets of Closing the Sale: Zig Ziglar

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:o project warmth, enthusiasm, and integrity o effectively use 100 creative closes o increase productivity and professionalism o overcome the five basic reasons people will not buy o deal respectfully with challenging prospects

How I Raised Myself from Failure to Success in Selling: Frank Bettger

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

The Greatest Salesman in the World: Og Mandino

The Greatest Salesman in the World is a tiny book, and it is a treasure. First published in 1968, Og Mandino's classic remains an invaluable guide to a philosophy of salesmanship. Mandino's clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience.

How to Master the Art of Selling: Tom Hopkins

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently

Perfect Selling: Linda Richardson

Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry, and the author of numerous influential books, including Stop Telling, Start Selling and Sales Coaching.

Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies: Robert B. Miller, Stephen E...

Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies [Robert B. Miller, Stephen E. Heiman, Tad Tuleja] on Amazon.com. FREE shipping on qualifying offers. In this interview with Dr. Michael Krasny, Miller and Heiman emphasize effective stratgeies for making complex sales in a future shock world. 2 cassettes.

Perfect Selling: Linda Richardson

Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry, and the author of numerous influential books, including Stop Telling, Start Selling and Sales Coaching.

Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies: Robert B. Miller, Stephen E...

Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies [Robert B. Miller, Stephen E. Heiman, Tad Tuleja] on Amazon.com. FREE shipping on qualifying offers. In this interview with Dr. Michael Krasny, Miller and Heiman emphasize effective stratgeies for making complex sales in a future shock world. 2 cassettes.

Getting to Yes: Negotiating Agreement Without Giving In: Roger Fisher

This is the best book I've ever read about negotiating - because it's brought great results for several people I've introduced to it. Big gains - not minor wins.
I put it on this List because of the selling points I took from the book. After all, in negotiating you have to sell to the other side - haven't you.