List Headline Image
Updated by Fusion 360 on Apr 02, 2015
 REPORT
11 items   4 followers   0 votes   122 views

How Video Production Benefits Brands

It used to be that you needed a huge budget to create video advertisements and then place them on TV. However, with the rise of video-sharing websites such as YouTube and Vimeo, it is becoming easier for brands to share their content. When advertising agencies make a quality video that has the potential to go viral, it can greatly increase business opportunities for the brand. Here are just a few ways video production can help your brand succeed:

1

A quality video reflects brand quality.

A quality video reflects brand quality.

Do you want consumers to view your brand as professional and serious? Or light-hearted and funny? No matter how you want people to view your brand, it is important that you have it be professionally made and have it reflect the brand personality and image you wish to portray. Potential customers will judge you based on how they perceive your video.

2

Everyone is already watching videos online.

Everyone is already watching videos online.

YouTube is the internet's second-largest search engine, and has over 4 billion daily video and over 800 million unique monthly visitors. Other video-sharing websites such as Vimeo also attract large numbers of viewers.

3

Videos are searchable and boost SEO.

Videos are searchable and boost SEO.

The nature of social media allows videos to be easily searched and shared. Videos often turn up on Google search results and help improve SEO rankings of websites that embed videos.

4

Videos are shareable.

Videos are shareable.

When consumers see something they like, chances are good that they will share it through their social media profiles, increasing the potential audience even more. YouTube even includes links to easily share videos to other social media sites such as Facebook, Twitter, or Google+.

5

Online video is cost-effective and measurable.

Online video is cost-effective and measurable.

You don't need a huge budget to make a decent video! While you can pay to promote your video online, it doesn't cost anything to upload a video to YouTube. The success of your video is also instantly measurable thanks to online analytics that track information such as number of views and average time spent watching the video.

6

Online video creates sales and boost web traffic!

Online video creates sales and boost web traffic!

Surveys have found that customers are more likely to purchase products after viewing videos online – in fact, a Retail Touchpoints survey showed “consumers who viewed videos before purchasing were more likely to buy by a margin of 174% [than those who did not].”

7

Social media has leveled the playing field.

Social media has leveled the playing field.

The power of social media has made it easier for smaller companies to share their products and services. One such example is Orabrush, a Utah-based company that specializes in tongue cleaners and other oral care products. The product had minimal success until Orabrush created a quirky YouTube video with a $500 budget. The video went viral through social media and currently has over 19 million views, and has resulted in millions of dollars of sales for Orabrush. Since then, the brand has continued to successfully focus its marketing efforts on YouTube.

8

Video can be mobile.

Video can be mobile.

Another advantage of video is that it can be anywhere the consumer goes. Thanks to the proliferation of smartphones and video-viewing applications, your video can be accessed anywhere the consumer goes.

9

Writer

Writer

Kevin Johnson writes for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.

How to Use YouTube for Business: Video SEO Tips for 2015 - YouTube

This playlist will teach you How to use YouTube for Business. These Video SEO tips for 2015 cover a span of super simple YouTube marketing strategies to "gro...

Your Fast Path to A Branded Content Strategy

Marketing and communication professionals rely on our experienced team and technology to create video that drives awareness leads, and all with a demonstrable ROI

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

  • Tagged With

  • Tools