MyCustomer.com, a really good website on customer service, CRM and CEM, where I've been blogging for a while, once asked Seth Godin if "CRM is dead." I think CRM is more alive than ever but is increasingly community-driven, cross-divisional, customer-controlled, integrated, interactive, connected, life cycle-based, value-focused and marketing-oriented.
This might sound odd, considering we believe in the transformative effect a CRM for small business can have on an organization, but the truth is not every business out there needs one. Here are four reasons why CRM software might not make sense for your business: 1. You're a solopreneur.
Salespeople like to feel powerful. People crave feedback, and giving it to them has an interesting side effect: They feel more powerful and in control, and that makes whatever they're doing "sticky," meaning they want to do it for longer periods and with greater frequency. Why is that concept important for CRM?
Editor's note: This is the first of a two-part article by Alan Earls about analyst predictions on CRM trends in 2014 and beyond. The second part focuses on customer data management trends in CRM. Analysts and experts with their eyes on the customer relationship management (CRM) market predict big changes in 2014, and with good reason.
About Merkle Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
We have two questions for you: Have you ever tried A/B split testing your email campaigns? If so, when was the last time you ran an A/B split test? Many email marketers say they haven't tried A/B split testing because they don't know where to start, or they think it's too complicated.
It's easy to miss the real value of a business tool when you're focused on the initial investment to purchase it. Customer Relationship Management (CRM) solutions can prove to be invaluable when used to combat some common business problems. The best news is they're more affordable than ever.
