Sudipto Chakraborty
Search Engine Optimization has changed over time and people need to adjust with the changes to sustain over Internet. Here are 5 primary factors that modified in recent time.
Link Building or backlink formation has seen gross upgrades and modifications over the last few years. Previously, the SEO professionals used to place the links manually. Webmasters assumed that those links would act as boost as they get placement in relevant platforms to be more specific.
Since, placement of the links had a direct relationship with the rise and fall of the specific website's SERP; many SEO agents took to black hat SEO practices to gain more customers and sales leads for their sites. Things took a wretched turn when software engineers came up with specifically designed software that could facilitate automatic link placement. However, this was thoroughly unnatural and unacceptable for Google, which reacted to this severely in the beginning of 2014 and slapped the SEO professionals who were practicing unethical link building practices with huge penalties.
Keyword usage has always been a major issue bothering the writers who could not bear to see the quality of their articles and blogs degraded by the usage of meaningless and irrelevant terms also known as keywords. In this situation, Google arrived and aimed to correct these things with Hummingbird update. It helps with search phase prediction, and thus, focus has now transcended from keyword density to usage of popular keywords, writers are more comfortable with what they write and more importantly, they can now write for human readers and not robotic crawlers.
Converting clicks to sales leads was a popular old SEO world practice. The SEO agents back then focused only on getting more clicks, however, no one thought if the clicks actually brought in any profit or not. They built those links for the sake of a good-looking report, but what is the use if this was not generating any real profits or business either. Given the new trends and practices, more emphasis is given on real-time transformation of target clicks to sales leads, thereby, increasing the number of real customers who are satisfied with the particular company performance.
SERP v/s Social Media Networking is a popular phenomenon nowadays. Previously, the companies featuring in the first page of search engine results were considered the top ranking ones. With growing prominence of the social networking sites, social media networking and social media optimization has gained in greater popularity and application. This has given the SEO specialists an opportunity to diversify and use different marketing strategies for the promotion of their client sites.
Earlier, the websites going for the paid services could expect to see themselves topping the search engine ranking pages or the SERP domains. However, with the drastically changing SEO denominations, getting top ranking and reaching out to a more expanded pool of customers is easier.
The world of search engine optimization is changing and modifying constantly as different search engines like Google, Yahoo or Bing are opening up new vistas of opportunities. Google has even gone to the extent of penalizing sites for spamming and clogging the web world. This however, does not mean that SEO is dead. SEO has just received a new makeover with the introduction of Panda, Penguin and Hummingbird updates as the new determinants setting out the rules for survival of different websites in the internet jargon.
