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Updated by Jennifer Burke on Jun 06, 2014
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Content Marketing Gurus

Here is a list of my recommended content marketing experts, gurus and authors.

Kivi Leroux Miller - CM for Nonprofits

Miller is a leader in content marketing advice for Nonprofits. Her most recent book, "Content Marketing for Nonprofits" is a must-read for those marketing in the nonprofit sector. This is the page for the book and the extra worksheets and info to support the book.


The key to good content marketing is creating high quality content. CopyBlogger is a leader in educating all kinds of people in how to write copy and create better content.
Get 7 free ebooks here plus sign up for free ecourse and more. High quality info with no push.

Content Marketing Institute

Start Content Marketing right - with a strategy.

Home to tons of high quality research on the state of content marketing - for B2B, B2C, Nonprofits and more.Their annual reports on state of marketing are very good and highly cited and circulated. Plus guides, ebooks and other tips.

QuickSprout's Content Marketing University

Videos, guides, ebooks from Neil Patel and QuickSprout. Also see their info on traffic building, SEO, social media, email and more.

HubSpot - Inbound Marketing resources

No one gives away more free, valuable, educational info on marketing and especially, content marketing, than HubSpot. [Well, free with your email address!]

In the HubSpot Library and the HubSpot Blog you can get lots of good resources, tips and training without even giving up that email!

Marketing Profs - Content resources

From the extensive library of resources from Marketing Profs - the section on content. Plenty of free material; the paid Pro accounts can sometimes be worth it for the additional training, demos and webinars.

NonProfit Marketing + Communications Blog

Also from Kivi LeRoux Miller. Featuring the 'Day in the life of a Nonprofit Communicator' entries.

Marketing Land - Content Marketing Guides

MarketingLand has a focus on online marketing and search marketing - but it comes from trusted sources, Danny Sullivan and Chris Sherman. They've been gurus in search and the info industry a long time. There's good stuff on the site - wish it weren't so light re: Content Marketing

Social Media Today - CM Advice from 17 Experts

Social Media Today interview snippets from early 2014 with a range of content marketing experts and practitioners.

Ann Handley - CM expert, author - Blog

Blog of content marketing expert, author Ann Handley ("Content Rules

Neil Patel, Kathryn Aragon - QuickSprout Advanced Guide to Content Marketing

A lengthy infographic meets PDF ebook on content marketing. Tons of useful info here - but it's like the name, a bit 'advanced'. Not for those completely new to Content Marketing or who haven't started doing any CM activities, or don't have a CM strategy. When you do, head here.

KISSMetrics - Beginner's Guide to Content Marketing

Also from Neil Patel (who's behind QuickSprout too) - site on marketing testing, research, metrics and measurements. (includes examples of other CM experts - inc many on this list!)

Content marketing for nonprofits on Pinterest

Sharing lovely infographics! Great info on content marketing. And learn more about content marketing at | See more about content marketing, writing tips and life cycles.