Online Marketing Trends

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content [...]

I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake's search marketing professional association, SLC/SEM. Boostability is an expert resource for SEO and local search services.

The digital landscape for marketers is in a constant state of flux, which requires a keen eye to identify what trends are appearing every week, but most importantly, which of these important industry updates will impact the way businesses communicate for the long-term.

While marketing blogs and publications are doing their yearend wrap ups of 2013, let's not forget to keep one eye on the road ahead. Yes, a lot happened over the past year, some of it game-changing. What does any of it mean for internet marketing in 2014?

Every good Internet marketer knows there is only one valid rule for online marketing, and it's this: Tomorrow, the rules will change. The digital world is constantly evolving, with new technologies arriving to kick the old ones into the gutter, and consumer behavior shifts as the choices expand.