Christine Steffensen
content marketing tactics to generate B2B leads
Most businesses rely on content to do most of the marketing for them , whether it's through blogging, posts on social media, or email newsletters. It's the type of lead generation that benefits both sides of the equation: marketers gain online presence and discoverability, while prospects gain insight and knowledge, as well as a path to purchase decisions.
It's rather odd to think that even though businesses smother their target market with content that would lure them in, some still nurture an unhealthy concept of what B2B content marketing really is. Aside from its basic nature as a lead generation tool, producing content does more things for a business.
Now, we all know that content is king. This is the battle cry of many marketers. Remember, even if you use something as outdated as telemarketing, the content of your message will still decide the difference between success and failure of your campaign. But what makes lead generation content interesting?
