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Updated by Fusion 360 on May 08, 2014
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Greatest Copywriters of All Time

Even Utah advertising agencies seek inspiration from great copywriters, and consumers are sophisticated inasmuch as they understand amazing copy’s deep-seated effects on their purchasing decisions. The following writers’ copy and ad concepts alike spurn the heart to action, kick starting and gassing the feet beneath it toward the store. Chances are, their way with words has had their way with you. Without further ado, the greatest copywriters of all time.

1

David Ogilvy

David Ogilvy

He had an enormous trenchant for humor; one that made consumers amenable to the products he sold. Advertising agencies always wanted his input at crunch time.

2

Cole Swensen

Cole Swensen

She reinvigorated the poet’s role in business, stretching her flair with words to previously unparalleled heights of expression, pathos and desire. Residing in the hinterlands of the west, Utah likely upwelled the poet within her.

3

Benedetto Motisi

Benedetto Motisi

One of the several tech savvy frontrunners in the industry, his aptitude for copywriting in the digital age is unquestionable.

4

Charles H. Brower

Charles H. Brower

He was the original hipster, not only in appearance, but also the locution of his name where he pretentiously fails to omit the middle initial. At any rate, advertising agencies coveted and studied his copy with rapt attention.

5

Jameson O’Guinn

Jameson O’Guinn

Although not many Irishmen exist in their original, poetic form today in states like Utah, Jameson O’Guinn holds true to his heritage – one that bred some of the greatest writers of all time.

6

Herschel Gordon Lewis

Herschel Gordon Lewis

He seemed to feel comfortable breaking rules, and trusting his intuition throughout his career; it worked to his benefit.

7

Dorothy L. Sayers

Dorothy L. Sayers

She was the Emily Dickinson of copy. Spending much of her life in Europe, she sadly never developed an affinity for Utah or its various advertising agencies.

8

Don Delillo

Don Delillo

A writer as adept with copy as he is with the novel, it’s difficult to establish whether he is a copywriter who writes novels, or a novelist who is also a copywriter. And yes, we admit it: this list was basically created for him – our brightest copy genius, for all time.

9

Author

Author

James O’Connor is a writer at Fusion 360, an advertising agency in Utah. He writes for many other clients as well.

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    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
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