With Google's unrelenting crusade against black hat and anti-insight online marketing campaigns, content is becoming more of a go-to channel to achieve B2B lead generation and brand awareness goals. But it's not just about blabbing about products and posting it virtually anywhere you can.
In May 2013, Business.com conducted a survey among their 500+ advertisers across industries including, but not limited to, telecommunications, marketing, financial services and software. The study aimed to gain insight on B2B lead generation opportunities and trends among Small to Midsized Businesses (SMBs) in the US.
