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Updated by Oliver Scott on Jun 11, 2019
Oliver Scott Oliver Scott
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Quality Content Marketing tips

Best Practices for B2B Content Creation and Marketing in 2014

With Google's unrelenting crusade against black hat and anti-insight online marketing campaigns, content is becoming more of a go-to channel to achieve B2B lead generation and brand awareness goals. But it's not just about blabbing about products and posting it virtually anywhere you can.

How SMBs find confidence in Content as a Lead Generation Tool

In May 2013, conducted a survey among their 500+ advertisers across industries including, but not limited to, telecommunications, marketing, financial services and software. The study aimed to gain insight on B2B lead generation opportunities and trends among Small to Midsized Businesses (SMBs) in the US.