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Updated by GamificationCo Summit on May 23, 2014
Headline for 2014 GAwards: Best Use of Engagement Techniques in Consumer Facing Applications
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2014 GAwards: Best Use of Engagement Techniques in Consumer Facing Applications

Please nominate and/or vote for your favorite examples of loyalty programs, loyalty campaigns and apps that are driving consumer loyalty. For more information about the GAwards and to register for GSummit SF 2014 this June 10-13 in San Francisco (save $300 with code GAWARDS), visit


My Coke Rewards

Soft-drinks giant Coca-Cola has 20 million lifetime members in its My Coke Rewards loyalty program. Coke used gamification as a powerful tool to change its loyalty program from a transactional activity to one that was inherently personal, social, and engaging, and would help the brand connect with new, younger consumers at scale.


JetBlue TrueBlue Rewards Program

JetBlue TrueBlue Rewards Program
Join now to personalize your JetBlue experience with a customized Wishlist and bonuses that reward all types of travel.

Livecube - Event app for audience engagement

The world's most engaging event app. Social media + game mechanics + agenda + networking + polling + surveys = max audience participation and engagement

Dunkin Donuts Perks Rewards Program

Sign up to participate in the Dunkin' Perks Rewards Program at and register an active DD Card. To earn points, you must pay with a registered DD Card at participating locations, whether plastic or on your mobile device. 5 points will be earned for every $1 (less sales tax) in qualifying products purchased.

Air Canada's Earn Your Wings

Earn RaceWings and fly to the top of the leaderboard (RaceWings will help you keep score). To start you off, we’ll give you 250 RaceWings just for registering. Earn 200 RaceWings with each take-off and 200 RaceWings with each landing on Air Canada, Air Canada Express and Air Canada rouge flights. To earn more RaceWings, you’ll need to touch down and take-off from select airports around the world called Pit Stops.

Aeromexic Club Premier Rewards Program

We offer infinitive possibilities to utilize your "Kilometers Premier" miles that you have accumulated, like "Boletos Beneficio", upgrades, Premier Salon passes and much more.

Nissan GT Academy

Nissan USA: Think you have what it takes? Jump into the driver's seat to find out what it's really like to compete at GT academy.

Gilt Insider Loyalty Program

The gamification community in NYC came together last night for our first GSummitX event fully focused on loyalty marketing. To start things off, Gilt Groupe's Jeff Bobula (Program Manager) delivered an educating talk on Gilt's new loyalty program, Gilt Insider. Then, we all engaged in our Play for a Cause to help solve NYC's composting issue.

30-Squat Subway Ticket Vending Machine

Moscovians Are Challenged to Exercise for Free Transportation The XXII Olympic Winter Games in Sochi approaching fast and organizers are turning to gamified solutions to bring exercise into the daily lives of busy Moscovians.

Verizon Gamifies the Empire State Building to Predict the Super Bowl Champions

Nearly every night in NYC, the lights of the Empire State Building have some significance. Whether it's lit up in tribute to Nelson Mandela or to show those in view of the city's skyline that the NYC Marathon is happening, it's an iconic piece of New York City.

Mazda Massive Test Drive

Mazda Massive Test Drive game at the movie cinemas when launching the new Mazda 3.

Delta's Nonstop NYC Game

Delta Nonstop NYC Wanted to Make New York Home Few other industries have seen more challenges - and opportunities than the airline industry. The list is long: lines at the airport, higher fuel prices, razor thin margins, the recently-approved merger of American Airlines with UsAir, AMR wrestling with bankruptcy, new online Travel Agencies (OTA's) popping up almost daily and regulatory changes, to name a few. The game got 190K interactions in 6 weeks.

Happify | Happify

Build skills for lasting happiness: Happify turns the latest innovations in the science of happiness into activities and games that help you lead a more fulfilling life.

Oculus VR | Oculus Rift - Virtual Reality Headset for Immersive 3D Gaming

Oculus VR™ is a technology company revolutionizing the way people experience video games.