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Updated by Eric Moeller on Apr 29, 2014
Eric Moeller Eric Moeller
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MUST READ Copywriting Books

Here is a list of books on copywriting and direct response marketing. Would love to see other recommendations for books you've read and would recommend.

Tested Advertising Methods (Prentice Hall Business Classics)

Tested Advertising Methods Prentice Hall Business Classics: Caples, Hahn: Books

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of Am...

A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it′s for print, television, radio, or any other medium. In The Adweek Copywriting Handbook , legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S.

Scientific Advertising

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company.

How to Write a Good Advertisement

How to Write a Good Advertisement: Victor O. Schwab: Books

The Robert Collier Letter Book

The Robert Collier Letter Book: Robert Collier: Books

The Boron Letters

The Boron Letters: Gary C. Halbert, Bond Halbert: Books

Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records

Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records: Eugene Schwartz: Books

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book.

100 Great Copywriting Ideas (100 Great Ideas): From Leading Companies Around the World

Andy Maslen is a professional copywriter and writing coach who works for leading companies. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

  • Eric Moeller is an experienced marketer from the tech sector with a strong international background, having lived and worked in North America, Europe and Asia. He possesses an MBA in Marketing and is passionate about direct response marketing. He is now helping entrepreneurs and small businesses to leverage sales copywriting to rapidly grow their business and writes about sales copywriting on his blog (

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