Eric Moeller
Here is a list of books on copywriting and direct response marketing. Would love to see other recommendations for books you've read and would recommend.
Tested Advertising Methods Prentice Hall Business Classics: Amazon.co.uk: Caples, Hahn: Books
A fun and authoritative guide to writing masterful copy Great copy is the heart and soul of the advertising business, whether it′s for print, television, radio, or any other medium. In The Adweek Copywriting Handbook , legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
Dan S. Kennedy has been writing and lecturing about sales for more than two decades. His popular The No B.S. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. He is the author of No B.S. Business Success, No B.S.
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company.
How to Write a Good Advertisement: Amazon.co.uk: Victor O. Schwab: Books
The Robert Collier Letter Book: Amazon.co.uk: Robert Collier: Books
The Boron Letters: Amazon.co.uk: Gary C. Halbert, Bond Halbert: Books
Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records: Amazon.co.uk: Eugene Schwartz: Books
This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book.
Andy Maslen is a professional copywriter and writing coach who works for leading companies. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.
Eric Moeller is an experienced marketer from the tech sector with a strong international background, having lived and worked in North America, Europe and Asia. He possesses an MBA in Marketing and ...
