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Updated by John Jantsch on Mar 22, 2015
John Jantsch John Jantsch
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Best Books on Sales and Selling

Curated list of books on sales and selling

To Sell Is Human: The Surprising Truth About Moving Others

"Full of aha! moments . . . timely, original, throughly engaging, deeply humane." -strategy + business "A fresh look at the art and science of sales using a mix of social science, survey research and stories." -Dan Schawbel, "Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."


Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles fo sales greatness: How to make sales FOREVER (Jeffrey ...

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople.

The Challenger Sale: Taking Control of the Customer Conversation

"The history of sales has been one of steady progress interrupted by a few real breakthroughs that have changed the whole direction of the pro­fession. These breakthroughs, marked by radical new thinking and dra­matic improvements in sales results, have been rare. . . .

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Stephen R. Covey Author of The 7 Habits of Highly Effective People This is a marvelous book! Mahan Khalsa masterfully puts the science and art of influence and sales on higher ground. -- Review

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

"The cover of "New Sales. Simplified." boldly proclaims that the book is "the essential handbook for prospecting and new business development" and it doesn't disappoint. If you need to hunt for new business and aren't sure the best way to plan your attack and attack your plan, then this book is for you.

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

"In this crazy busy world of ours, Jill Konrath's strategies are just what sellers need to be successful with today's frazzled decision makers." -Michael Port, bestselling author of "Book Yourself Solid, The Contrarian Effect," and "Think Big Manifesto" "How do you feel when a salesperson says: 'I want to tell you about my product'?

Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably.

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Perry Marshall is a sales and marketing ninja. Read this book, apply the lessons, and slice your way to victory. -Chris Guillebeau, New York Times bestselling Author, The $100 Startup Perry Marshall is the Gene Schwartz of the 21st century. Schwartz's book, Breakthrough Advertising, is every bit as current as the first day it rolled off the press in 1966.

How I Raised Myself from Failure to Success in Selling

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Conversations That Sell: Collaborate with Buyers to Make Each Conversation Count

Conversations That Sell: Collaborate with Buyers to Make Each Conversation Count

Packed with powerful ideas and practical tips for the conversations that turn prospects into buyers.
To capture busy buyers time, attention, and decisions, collaboration is needed for selling conversations that are value-filled and focused on What's in for Them.

Bonus are the tools for preparing, identifying buyer Types, and goal setting.
Also shared are the Drivers to sales success that ensure the conversation skills are put into action .

Slow Down, Sell Faster, by Kevin Davis | Topline Leadership

Customers don’t care about the steps of selling. They are moving through their own buying process, going through a deliberate process to help them be confident they are making the right purchasing decision.

Yet too many salespeople rush through their steps of selling, leaving the customer far behind. To sell more effectively, salespeople have to learn how to match their speed of selling to the speed of buying.

If your salespeople can spend more time with each prospect than your competitors do, they will build a stronger relationship with the customer.

In Slow Down, Sell Faster! ®, you’ll learn how to help your customers through each step of their buying process faster, and with the odds shifted in your favor.