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Updated by Jakub Prószyński on May 26, 2017
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Lektury Must Read vol. 36

How Game Of Thrones Fandom Is The Ultimate Promotion

It is said that your fans are the ultimate brand ambassadors. Nothing is more true when it comes to TV shows, books and movies: especially George R.R. Martin's series of fantasy novels A Song of Ice and Fire (ASOIAF) and its subsequent TV series Game of Thrones.

50 Expert Tips for Getting Started on Social Media

"If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?" That's the question we've been asking a lot over the last few weeks. We've asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.

10 Types of Images to Boost Your Social Media Engagement

for ClickZ As a writer by trade, it's not easy for me to utter these words, but I'm not going to lie: On social media, a picture is worth a thousand words.It's true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone.

5 Things To Check Before Publishing Your Next Blog Post

Blogging is not easy. Nobody said it would be but it seems that many people out there don't really realise it. In order to create a successful blog, you will need to write things that people love reading and if you're just starting, getting people interested in your posts is no "walk in the park".

B.J. Novak: Social Media Is Making Better Writers

Could the next great novel be simply a collection of tweets and status updates? For most, the idea may seem preposterous. The depth allowed in literary fiction couldn't be more dissimilar to the brevity valued by social media. But for producer and actor B.J.

Why Engagement Rate is More Important than Likes on Your Facebook

Dave Ken An amateur Facebook marketer or a company that is new to social media marketing on Facebook is probably just happy if their business page gets a lot of likes. This is one of the biggest mistakes that can be made on Facebook.

Getting Started With Blogging: 16 Resources to Boost Your Blog

Are you a business owner or professional with something to say? Do you want to be considered an expert in your field? Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business. In this article you'll find all of the tips and resources you'll need for getting started with blogging.

9 kroków strategii social media

9 kroków strategii social media Jak zbudować strategię social media? Dlaczego w ogóle warto to robić? Strategia obecności w social media powinna być nieodłączną częścią ogólnej strategii marketingowej danej firmy. Niestety - marketingowcy często o niej zapominają, co sprawia, że działania w mediach społecznościowych są przypadkowe i często idą w parze z kryzysami.

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Pop quiz: what famous celebrity do you associate with JELL-O pudding? I'm guessing you had no problems coming up with Bill Cosby, which isn't surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years. For those of us of a certain age - ahem - Cosby's homey kid-friendly delivery will forever [...]