How HR Uses Social Media

In recent years social media marketing has revolutionized many Utah businesses. However, social media is no longer just a tool for marketing. Human resource departments in many companies have been benefitting from the use of these tools as much as any industry. According to mediabistro.com, 69 percent of HR departments use social media channels such as LinkedIn, Twitter, and Facebook to assist with the recruitment process. Here are eight of the most common ways Utah HR departments can use social media according to BLR.

They are able to share ideas within HR and within the rest of the company. It can be used to inform employees of training and promotional events.

Social media can be used for brand reinforcement and to share information with the general public.

It can be used to showcase company activities by sharing pictures of activities and events held on site.

Social media can be used to find information on what a possible new-hire does or does not do in social media, and to research other information that is not readily available on a resume.

It can be used for work delegation. Employees can check schedules and request time off.

Social media can be used to view trends and get new ideas.

Twitter accounts can be used to send messages to employees in the event of an emergency.

Social media can even be used to give praise or recognition to employees for achievements.
Social media is a tool that can be used for so much more than just marketing within a company. According to BLR, more than 60 percent of companies believe that their use of these channels will increase in 2014.

Kylie Moore is a writer for Fusion 360, and advertising agency in Utah. She writes content for many other clients as well.