Alex Yong
List of tips, tools (some free, some not) etc that PR professionals can use to become more efficient
A Slideshare presentation by Carrie Morgan
Augment your internal team with an outside agency treating them as being ‘inside’ the organization. Article by Ashley Carr
Why invite low-traffic blogs to promo events, especially if they have a poor social media presence (e.g., hardly any social media followers, etc)? This article has fast suggestions on how you can check up on a blog's traffic
As a proponent of content marketing, my work revolves around brand galas and other promo events in New York City. If copywriters are sugarcubes and journalists are closer to ice cubes, then I'm a R...
